This was the least confident product launch in the history of Apple Inc.'s CEO, but everything was already prepared, and he had no choice but to stiffen his resolve and proceed with the new product launch.
Because Chinese phone manufacturers had taken the initiative and planted a perfect seed in consumers' minds early, by the time the hurriedly completed Apple Smartphone product launch took place, they were, as expected, viciously criticized by consumers.
"It's that damn notched display again, utterly ugly, I have no desire to buy it after seeing it. I might as well purchase the new flagship Chinese Smartphone, at least it's a true full-screen and looks more in line with my aesthetic standards..."