The 618 promotion had a great effect. Not only did the number of players increase significantly, but the sales of the game also increased.
Although it couldn't be compared to the double 11 event, this degree of increase was already very obvious.
The first was the game trial event on Thunderbolt gaming platform. Opening 30% of the game's content for players to try out was equivalent to doing a high-budget advertisement, especially for big-budget classic games such as mysterious sea and Assassin's Creed: Once the players experienced the excitement of these games, it was difficult for them to suppress the urge to continue playing the later plots.
Moreover, the 618 event and the double 11 event had a higher discount, which made it even more natural for the players to chop off their hands.