Chapitre 659: Aran(1)

A currency named after his own name, and coins stamped with his face.

Could there even be anything more narcissistic?

As Daneel heard them, he was even reminded of Ancient Rome, where coins used to carry the portraits of the present Emperor- a trend that had been started by the great Julius Caesar, himself.

However, as Daneel remembered this, he also recalled the other features of the Roman currency.

The idea behind the portrait being on the coin was to disseminate the image of the Emperor into the people, while also associating him with divinity using the added images of deities.

Of course, the latter wasn't needed in this case, as Daneel had already displayed his powers, but he had to say that the former sounded quite good.

Knowing the importance of branding, Daneel had always strived to put his face on major events so that it would be remembered.