Capítulo 211: The American leeks
"Don't talk, watch the video quickly. This video is really cool. Even as an adult, I really want to watch this kind of animation."
The roommate of this New York University student was also a basketball fan.
Basketball holds a high status among young people in the United States. It's one of the cheapest forms of entertainment, and it doesn't require too many people. You can play alone or with just two people, without as many restrictions as football or baseball.
The most common sports fields in the streets are basketball courts.
And when they saw such well-made animations, they both became interested.
The two didn't speak anymore but concentrated on watching the contents of the video.
In the video, the animation continued with various fancy techniques, among which the strongest were, of course, the American basketball players, tall and strong, each looking very powerful.
The two immediately showed satisfied expressions, feeling it was only natural.
Various basketball animation content lasted for about two minutes, and finally, there were a few lines of text.
"Do you want to experience the charm of basketball?"
"Do you want to challenge basketball players from all over the world?"
"Then please try our latest electronic game: Street Basketball, the latest electronic game product from Gamestar Electronic Entertainment, bringing you the most authentic basketball experience."
"Street Basketball, officially released with the SFC game console on February 1st, welcome to purchase."
The text ended, followed by a dazzling animation effect of GAMESTAR.
The two young college students looked at the paused page for a moment in astonishment.
"This... seems not to be animation?"
"It seems so..." nodded the roommate.
"Electronic games? I seem to have some impression. It seems to be a form of entertainment that has become popular recently."
"Entertainment? What kind of entertainment is it?"
"It seems you can control characters with something like a remote control. I saw a clerk promoting it at the department store."
"Controlling characters? Can you control those basketball players?"
"Yeah, it seems so."
That sounds... awesome!
Being able to control basketball players, of course, couldn't compare to playing basketball in real life.
But occasionally taking it out for leisure when bored should be quite nice.
"Have you heard of something called SFC?"
"No, oh right, don't you see the introduction on this webpage?"
Seeing the option to introduce SFC below, the roommate pointed to the screen.
The college student sitting in front of the computer immediately manipulated the mouse to click into the subpage.
Inside, SFC's overall game console performance was detailed, as well as explanations of terms related to the game console.
Through the explanation, the two roughly understood what this game console was for.
It was a specialized electronic product for entertainment, with a variety of entertainment content waiting to be explored inside. Apart from Street Basketball, there were also thrilling racing games, passionate fighting games, and thrilling vampire story games.
In here, no matter what your hobby is, you can find what you belong to.
At the bottom of the page was an option to order now.
In the ordering option, you could directly enter your address.
However, for now, you could only enter your address to make a reservation, and you couldn't proceed with payment or anything similar yet.
The price of an SFC game console was $199, and it came with a game called Super Mario. If you wanted to play games like Street Basketball, you needed to pay an additional $69.9 to buy the game.
For Americans, a $199 electronic product plus a $69.9 game price was actually quite cheap.
For just a few hundred dollars, you could enjoy happiness for a while, which was already very cost-effective.
Usually, these energetic Americans often held parties, which were not cheap.
"You wait, I'll take out my computer now, and we'll order together."
As the roommate spoke, he ran to his own bed, then turned on the computer, ready to order.
The price of this thing was within his acceptable range, so there was no problem ordering one.
However, those interested in ordering were only a minority. Most people just looked at it with excitement but didn't have any thoughts of buying it. They wanted to experience it themselves before deciding whether to buy it.
Americans may be numerous, but it doesn't mean they can be easily manipulated.
In terms of advertising, Gamestar's previous plan was to focus on strategy.
First, find some targets on Facebook who seemed suitable based on their profiles, then let someone anonymously chat with them and quietly recommend electronic games to them.
Of course, this selection method was too labor-intensive.
But often, this was the best way to achieve results.
In addition to this kind of promotion, Gamestar also directly sent messages to more targeted users through Facebook's internal servers.
Prompting them to check out related video links to see things they liked.
For example, if someone's profile indicated they were a boxing enthusiast, they would automatically receive a promotional video link for Street Fighter.
If you liked basketball, you would receive a promotional video link for Street Basketball, just like the student from New York University.
The same applied to Need for Speed; people who liked racing would receive a promotional video link for Need for Speed.
Then, based on statistics such as click-through rates on the internet, most people would stay on the webpage until the promotional video ended.
Among them, half of the people would choose to watch additional recommended promotional videos and also look at detailed game console information.
When the backend programmers of Gamestar Electronic Entertainment saw this statistical information, they immediately jumped up excitedly.
Previously, they had been worried that this kind of promotion would have no effect.
But now there was no need to worry anymore.
Their efforts were paying off.
The previously uncertain Gamestar finally breathed a sigh of relief.
After all, this was just a parallel world. Whether the tricks from the previous life would work or not, he couldn't guarantee 100%. Now that he saw good results, he also let go of his worries.
This was considered the first step into the United States.
The rest would be to start distributing.
First, Matsumura had already negotiated with many small retail stores, and they were ready.
As for the Gamestar back in Japan, they immediately urged the factory to speed up production.
The United States is a huge consumer market.
Its consumption power is completely different from that of Japan.
Mainly because people in the United States do have a lot of spare money.
They have been fleecing the world for many years and are rich beyond belief.
Estado de energía semanal
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