Todd spoke up, "In fact, this is why we invited you to the meeting, Roger. I think we need to hear this guy out together."
"I agree, and Linda, could I get a cup of coffee, please?" Roger smiled at his assistant Curis, who was always present at these meetings, making him quite familiar with her.
Larry Miller immediately went to the whiteboard in the conference room and began to share his thoughts:
"First off, after the brand becomes independent, we should name the sneakers the Roger series. Just like with Jordan, using the name is the best way to raise brand awareness."
Todd disagreed, "Who among basketball fans doesn't know that Roger is The Truth and The Truth is Roger? I think 'The Truth' is a very special name and would be great for naming the sneakers."
"That's exactly the problem!" Larry Miller seemed to have been waiting for Todd to say this and smiled triumphantly.