Capítulo 31: 31 Cyclone
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On the 15th, they had finished distributing the earnings of East Street's second store for the month of May.
Everyone here was eager to attack Shijingshan.
Chen Pingsheng remained calm; he first quietly reviewed the cumulative income of the past eight days.
"Ding, congratulations Host, for accumulating an income of 910,000. Would you like to open the Random Multiplier?"
"Activate."
Chen Pingsheng secretly vowed that if he rolled a five this time, he would directly attack Shijingshan in July.
If it was less than five, he would go home and spank his wife.
The first golden die showed a three at its center.
The second golden die was a bit smaller and showed a two.
Not too bad.
[Congratulations Host, you've received a random five-fold increase.]
[Ding, 4,450,000 has been credited to your Alipay account, with a balance of 5.26 million.]
With the funds in place, everything was settled.
Chen Pingsheng felt a great sense of relief; with half a month left for the recharge activities at the three stores, they would surely bring in another six or seven million.
Since it was so, armed and provisioned, there was no reason not to attack.
Chen Pingsheng said, "Now we are not like before. Since we want to develop in bigger places, we can't be timid and hesitant; we must act with vigor and determination."
"Shijingshan is one of the six major districts of Capital City, with an area of 85 square kilometers. It lies only between the fourth and fifth ring roads, but that doesn't detract from its economic prosperity."
"If we are going, we must first make ample preparations. I suggest we build a large-scale fruit cold storage warehouse in the center of Shijingshan. This warehouse will be our reserve for supplies, indispensable for our campaign."
"The estimated investment for this cold storage warehouse is three million."
"Additionally, Shijingshan has five main streets, and the largest fruit chain there is Nongguo Garden. I propose that Tengsheng Fruit firstly invests eight million to set up a store on each of the main streets."
"Then, use these central stores to radiate to the surrounding community stores."
"Wait a minute."
Song Yanxi gestured with her hand to interrupt. Having just divided up a substantial amount of money, her head was somewhat buzzing with excitement.
But what kind of grand plan was this?
According to this plan, the initial step to move into Shijingshan required an investment of three million to build a cold storage warehouse.
Then to directly open five stores, all in prime locations on the main streets.
Investment per store would exceed 1.5 million.
Totalling eight million, plus that three million.
That makes it eleven... hundred million.
She admitted that her mind had rapidly cooled down.
The main issue was that there was too much money involved, which made her anxious.
"Honey, we just put together a little over two million. Shouldn't you think this over again?"
"What's there to think over?"
Chen Pingsheng said, "If we don't do it, so be it. But if we are going to do it, we have to do it the best we can. I'll cover the investment for the cold storage warehouse initially. As for opening the five stores, you guys contribute whatever you can. I'll cover the rest on my own for now. The share distribution will remain the same as before: 20% for the store manager, and 7% for the rest."
Song Yanxi inhaled sharply, mystified by his words.
He was willing to put in another ten million on his own—was her family really that rich?
She had no idea.
With Chen Pingsheng providing the initial capital, the rest was no longer a problem.
Zhang Tao was still in charge of the cold storage warehouse.
Liu Jing and Chen Hao would be responsible for selecting the store locations.
The others would keep still for the time being, and the headquarters would start recruiting in advance.
Everybody else also needed to be ready to reserve store managers.
As soon as the stores were open, they would have people ready to take over.
These old brothers of theirs would have to first go and open the new stores.
The old stores would then be managed more passively.
```
New stores could make a killing.
Once the plan was set, all that was left was execution.
As of now, it would still be Chen Pingsheng's three-pronged approach with fruit, but this time the approach was even more intense.
Chen Pingsheng estimated that after the new store opened, they would invest in a lot of fruit and sell at low prices.
They would use three months to build up customers, which is to say, to draw traffic.
After three months, they would then run a major recharge promotion.
Following the recharge promotion, they would use the money earned from these activities to extensively radiate into the surrounding community stores.
Thereby, he would firmly establish his title as the fruit king of Shijingshan in one fell swoop.
The plan was great, and if the execution wasn't poor, the results were bound to be good.
The sparsely active headquarters finally started to get busy, first with mass recruitment.
Then direct training.
This part was personally overseen by his wife, Song Yanxi.
Chen Pingsheng, on the other hand, was discussing partnerships with Old Guo and others.
Old Guo specialized in supplying them with durians, and given Tengsheng Fruit's vast market sales volume, his supply of durians was always in high demand.
The purpose of his visit was clear, and that was to further solidify the partnership.
Which is to say, to establish a real partnership.
"Look, Old Chen, I've watched you build up from scratch. You're quoting me this price now, it doesn't seem right, does it?"
Old Guo wanted to buy a 10% stake in Tengsheng Fruit, which was understandable.
He was one of the top durian wholesalers in the Capital City market.
Investing in Tengsheng made sense because it was growing really fast.
Plus, his sales volume was so strong, it nearly monopolized the durian market in Beixin'an.
With Tengsheng around, no other store in Beixin'an could sell durians well.
That's normal, after all, while others sold, Tengsheng would give them away with money recharged.
Now he was heading to Shijingshan, and if he could produce the same effect there, all the durian wholesalers would have to come to him for partnership.
He was simply a step ahead of the others.
"Look, Old Guo, if it wasn't you coming in person this time, I would have flatly refused to sell any shares, no matter what. It's only because you've come that I've agreed to let go of 10%."
"10% for five million, is that a lot?"
Chen Pingsheng said, "I'm not bragging, but within half a year, I'm going to open thirty stores in Shijingshan. By then, even if you beg me to sell, I won't."
Old Guo didn't really buy his bluff.
But he didn't hesitate for long and truly forked out five million.
Chen Pingsheng wasn't actually in dire need of the money; the main reason was that with Old Guo on board, he could ensure that Tengsheng Fruit had the lowest prices and the best quality durians in the market.
Just for this alone, it was worth having Old Guo join the partnership.
Another issue was that Zhang Tao and Liu Jing's cash flow couldn't keep up with his rate of development.
Letting go of that 10% wouldn't come from his share.
Rather, it would come from the shares of Zhang Tao and others.
The investment in the new store would only allow each of them to hold a 7% stake, adding up to just 35% for the five of them.
With an average investment of 1.6 million per store.
That'd be 560,000, which was already the limit of what they could offer.
When Old Guo's five million was added, Chen Pingsheng didn't pocket it but handed it to Song Yanxi.
Her personal account suddenly swelled to seven million, and she was thrilled beyond words.
The money for building the cold storage and opening the store in Shijingshan would still come from him personally, the difference being the addition of Old Guo's five million, which just meant more financial backing.
This round of funding also made Zhang Tao, Liu Jing, and others realize even more clearly how right it was to join Old Chen in the fruit business from the beginning.
In less than half a year, Tengsheng Fruit's valuation had reached fifty million.
And there was no sign of the development momentum stopping.
It was still surging forward.
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