Capítulo 69: Chapter 69: Free Game?
Ben Quinn never expected such high sales. Why? Because the target users for this game overlap significantly with those of "Plants vs. Zombies," and the loyal players of "Plants vs. Zombies" are all on Alex Parker's side!
If there were no bet, it would be different. But now, with the bet in place, these loyal "Plants vs. Zombies" players, even if they want to play "Sacred Spring Guardians," will definitely wait until the second month to download it.
As a result, Ben naturally lost some players.
Fortunately, Generation Entertainment's channels are compelling. With various key recommendation spots, "Sacred Spring Guardians" attracted many players who don't play "Plants vs. Zombies." In and out, the data for "Sacred Spring Guardians" eventually surpassed "Plants vs. Zombies" by double.
However, Ben still doesn't dare to claim victory. He still needs to see how Alex Parker's new game performs.
Soon, Ben found Alex Parker's new game, "I Am MT."
"As expected, he plans to use the anime for promotion. But how's the gameplay? Can it really recreate the vast world of the anime?"
Ben, with some doubt, clicked the "Download" button.
"Huh? What's going on?"
Ben was stunned.
He discovered that the game was free!
If it were a paid game, the button would be "Purchase," not "Download."
Alex Parker is betting on monthly revenue, and he made a free game?!
Ben was shocked. Is there such a strategy?
The assistant asked, "What's wrong? Why are you so surprised?"
With a stunned expression, Ben said, "Alex Parker's new game is free! A free game!"
The assistant was also stunned. "No way? If he releases a free game, the download volume will increase, but he's betting on monthly revenue?"
Ben frowned in thought, "If the game is free, it can only rely on selling ad spots or in-app purchases. But that can't make much money!"
The assistant didn't say anything, thinking this explanation didn't make sense.
Ben looked at the phone screen again and was stunned once more.
In just a few seconds, the game was downloaded?
Ben opened it and found that the game was only about 170 MB, not much bigger than "Plants vs. Zombies!"
"'Sacred Spring Guardians' uses high-definition art resources, and the whole game installation package is nearly 400 MB, much larger than 'I Am MT'."
Ben was shocked. With just 170 MB of resources, how can Alex recreate the vast world of the anime? Is this a bait-and-switch?
With extreme doubts, Ben clicked the icon and started the game.
After "I Am MT" went online, although it didn't have the recommendation spots like Generation Entertainment's platform, it still received considerable attention.
The old players of "Plants vs. Zombies," the viewers of the "I Am MT" anime, and those following the bet—all became the first batch of players for "I Am MT."
Some came for the reputation of Alex's previous game, some for the vast story background of the "I Am MT" anime, and others purely for the novelty and to see the excitement.
As a result, they encountered the same confusion as Ben.
This game is actually free?!
This game is only 170 MB?!
Initially, many players were hesitant about whether to purchase it. But seeing it's free, why hesitate? Download it first and play!
The free game is only 170 MB, so why not download it? If it's not fun, just delete it. There's no cost.
Alex didn't idle. He advertised the "I Am MT" mobile game at the end of the latest anime episode and on Weibo.
"The same-name mobile game is now live! Fight alongside Alex Parker and Jessica Thompson! Completely free, no in-app ads!"
Of course, this is all promotional hype. If it were in the previous world, seeing the word "free," most players would scoff: "Another money-sucking game!"
But this world is different. The players are still relatively innocent. Seeing "free" and no in-app ads, they were shocked.
"Free? The game download is free? No in-app ads? How do they make money then!"
"In-app purchases, maybe!"
"How much can in-app purchases make? Plus, it's up to the players whether to buy in-app purchases or not. What if they don't buy?"
"Yeah, Alex is betting on monthly revenue. Isn't this self-destructive?"
"Let's see first. It's free anyway."
After the Weibo bet and anime promotion, the "free" hype shocked all the players.
Some worried that Alex would lose the bet.
Some couldn't understand why Alex would do such a seemingly loss-making "public service."
Others just enjoyed the spectacle.
As a result, almost all the players and viewers interested in this event chose to download the game to see what Alex meant by "free."
In the experience store:
"After one hour online, the download volume is nearly 4,000. Over three times that of 'Sacred Spring Guardians,' hmm, not bad."
Alex looked at the download data of "I Am MT," feeling basically satisfied.
In terms of download volume, free games naturally have an advantage. Even spending 10 yuan on a game would make players think twice, even though they could refund it. It's a hassle.
Free games are different. You can download and delete them without any hesitation.
If free game downloads are ten times higher than paid games with the same level of promotion, that's normal. But "Sacred Spring Guardians" had the advantage of Generation Entertainment's platform. Keeping the downloads only three times lower than "I Am MT" is already quite good.
Amy Johnson and Lily Emerson, among others, were also monitoring the game's real-time data.
Paul Wilder said, "The download volume is so high. My goodness, this surpasses those downloaded from major platforms."
Lily Emerson said, "Of course, it's free. Downloading costs nothing, and it's only 170 MB. With Wi-Fi, it takes just seconds to download. Of course, the download volume is high."
Jessica Thompson said, "So the key is how many people will spend money."
Amy Johnson was also there. Puzzled, she pointed at the data on Alex's screen: "Manager, what do these numbers mean?"
This is the management backend Alex specially made. Usually, game announcements, data adjustments, gem distributions, etc., are all done through this backend.
On the "Data Query" page, there are several numbers, all in English abbreviations, such as DNU, DAU, ARPU, ARPPU, LTV, etc.
To everyone except Alex, these abbreviations are like a secret code, completely unguessable.
Alex said, "It's hard to explain. You just need to know that as long as these numbers meet the targets, this game will make money."
Everyone looked at each other.
Really? Is it that mysterious?
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