Mr. Zhang fell silent for a moment, his mind rapidly calculating the gains and losses of benefit involved.
Online insults hurled between netizens, the so-called flame wars that are common on the Internet, happen countless times every day. Many celebrities, even A-listers, even treat it as a 'shortcut' to fame. Often a flame war turns a lukewarm celebrity into an overnight sensation through being cursed at.
If the fans of the two platforms really engage in a large-scale flame war, it is essentially similar to the fans of two celebrities engaging in a feud on Weibo... Given the massive number of fans from both platforms, it would certainly cause quite a stir. Moreover, people who often go online tend to have friends and classmates who also like to spend a lot of time on the internet. This way, it amounts to free publicity.