Capítulo 247: A world where only colleagues are hurt
This time, Matsuko was contacted by a total of three large American department stores, all of which also had a certain reputation worldwide.
When negotiating with them, Matsuko was very straightforward this time.
Previously, she had visited each one of them personally, only to receive consistent answers, which had left her feeling frustrated.
Later, Takayuki advised her to calm down and gave her a clever trick, no, a strategy, which helped Matsuko feel less irritated.
This time, since these department stores had initiated contact, Matsuko could now take the initiative.
The supply contract was for one year, with monthly deliveries guaranteed to exceed 100,000 gaming consoles and varying quantities of games ranging from 10,000 to 100,000. This would be dynamically adjusted based on the specific sales data of the games, and GameStar Entertainment must pay 70% of the payment in advance, not a penny less. If less is paid, then be prepared for delayed deliveries and watch others make money while you wait.
There was another crucial point: without GameStar Entertainment's permission, no discounts were allowed on any game or gaming console products.
Don't bring your American rules here. Now that you're begging us, you better listen to us.
Representatives of several department stores were obviously unhappy.
However, after counting the emails for the past few days, they found that these products were indeed selling well, and there was a continuous cash flow, which was quite terrifying. If they really gave up on GameStar Entertainment, there would be some painful losses.
In response, after consulting with their respective top management, they all agreed to GameStar Entertainment's demands.
Whoever takes the initiative can be bolder, which is perfectly normal.
After the terms were negotiated and the contracts were settled, it was already May.
Several of the largest department stores in the United States gradually shelved GameStar Entertainment's gaming consoles.
On the day of the shelf placement, these department stores took the initiative to promote and advertise, displaying various banners and advertisements.
"Don't go to those small department stores anymore, come to our large department stores to buy gaming consoles. We offer better service and more abundant stock."
The promotional effect was quite good, attracting many people to buy gaming consoles on the first day of shelf placement.
As for Surray Electronics and Lirlda, who also sold gaming consoles, they were somewhat unhappy.
Firstly, Aiden from Surray Electronics expressed his dissatisfaction with these department stores.
"We had a deal before, why are you going back on your word now?"
"Oh? Sorry, but the manager we agreed with before has resigned, and the new executives have changed strategy. So, do you want to terminate our previous cooperation?"
Obviously, Surray Electronics didn't dare to terminate the cooperation.
As the chairman of Woodsen Department Store said, they controlled the retail market.
It should be the brand owners who should be more subservient, not the department stores.
Sometimes both sides would take care of each other's face to deepen their relationship, but when it came to bigger interests, business was business.
Don't blame us for being heartless; emotions have no place in the marketplace. We are very pragmatic.
In the end, Aiden had to give up expressing his dissatisfaction.
At this point, there was really nothing he could do.
However, their recent sales performance for gaming consoles was still good. It's just that GameStar Entertainment had a bigger advantage, but they weren't weak either. Now, more players were gradually becoming fond of their high-definition 3D games.
While GameStar Entertainment hadn't yet focused on 3D games, they could still earn quite a bit from visual enthusiasts.
As for Lirlda, their position was a bit awkward.
Their products were just beginning to be iterated, but it would take some time.
Currently, they were developing both smartphone handheld consoles and 3D graphics gaming consoles simultaneously, which consumed a considerable amount of their funds.
They had previously raised over sixty million dollars in financing, but when it was spent, it was like water flowing away.
Fortunately, their games had some audience before, which helped to maintain a certain balance between income and expenditure.
But now, with GameStar Entertainment suddenly shelving their products in large department stores and those department stores also helping with promotion, the situation suddenly became somewhat delicate.
Their profit for the previous month was approximately five to six million.
But this month, it plummeted by over twenty percent.
This meant an annual loss of over ten million in profit.
Lirlda's CEO immediately faced questioning from shareholders.
The CEO of Lirlda also had a headache and started thinking of ways to appease the shareholders, reducing investment in gaming console development a bit so that it could pass muster with the shareholders.
The wounded world of competitors.
But at this time, Takayuki no longer paid attention to these matters. Instead, he entered the next stage of game development.
Good games were fundamental, and this could not be forgotten.
After the release of Super Metroid, Takayuki had been considering what game to develop next.
After a month or two of thinking, and also taking some time to relax, he finally found the direction for the next game development.
He decided to develop another racing game, and for this racing game, he had a direction in mind: Mario Kart.
Mario Kart, this series was also enduring.
Because of its easy gameplay and content suitable for all ages, it received widespread acclaim.
Games like Need for Speed were also popular, as people liked cool things.
But cute characters also had their appeal.
Moreover, Mario Kart had its own advantages, completely different from games like Need for Speed.
The two could even be classified into two different categories, and evaluating them purely based on racing games would be unfair.
Takayuki had long had this idea, but he hadn't executed it yet.
Now he felt the timing was just right.
The player base had already been established, and with Mario's own fame, it already had a certain reputation in Europe, America, and Japan, making the transition to Mario Kart smoother, and safer than developing a new IP game.
After making the decision, Takayuki immediately recruited a new batch of employees to start preparations.
And this time, news of Takayuki taking charge of a new game project was leaked as soon as possible.
This was not intentional on Takayuki's part, but rather a loophole within the company.
"Takayuki takes charge of a new game project again, players eagerly anticipate!"
"Is the game god about to shake up the industry again?"
"This is a highly anticipated game; as long as it's a game from the game god, I'll buy it!"
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