Capítulo 25: the oprah show
Through discussions with New Line Cinema and Warner Bros., the decision was made to watch Escape Games for free for three days at all Warner Cinemas in Los Angeles.
Warner Bros., which owns three big movie theaters in Los Angeles, has about a quarter of the big screen set up for Get Out.
For three days, it means hundreds of thousands or even millions of dollars in losses.
However, in order to escape the word-of-mouth fermentation of Breaking Town, in order to attract more black people to the theater at the fastest speed, Warner agreed to the request of this publicity.
Of course, the actual losses may not be that large.
The biggest source of income for theaters is actually food.
As it turns out, nobody dislikes free stuff.
Starting from May 2, watching movies for free is still a new work by a director who is not small in Hollywood like Steve Kevin.
Instantly attracted the active participation of countless people, including black people and white people.
Among the three movie theaters, the scenes of escaping from Breaking Town were occupied by crowds one after another.
New Line Cinema and Warner Bros. each sent their own investigators to investigate the crowd of moviegoers who escaped from Breaking Town.
....
Ronande is a Warner Bros. investigator specializing in the audience and quality surveys of movies, and he has a chubby body that is unique to the American underclass.
Of course, Ronande is not so exaggerated, but there are still some in the early 200 jins.
He looks like a middle-aged white fat man with a little joy.
But today's errand, he is not very willing to come, but there is no way.
As a good guy among the investigators, he, an old guy close to 40 years old, was finally forced to come here when other investigators were unwilling to come here.
As the dead white man in the black population, seeing the strong black people walking out of the movie theater in groups, Ronande couldn't even lift his footsteps to approach them.
In his inherent impression, black people are sometimes unreasonable.
He once invited black people to eat watermelon and fried chicken, which were his two favorite foods, and he wanted to share with his black friends.
Unexpectedly, after his friend knew of his actions, he was instantly furious, beat him, and broke up with him.
Although he learned in hindsight, the two foods, if offered to them by a white man, would be racist.
But since then, he has also never wanted to make friends with black people.
No one knows when they will violate the taboo of black people, so they will be beaten very innocently.
Watching groups of black people leave, Ronande knew that without investigation, today's task would not be completed.
Fighting back his worries about the unpredictable behavior of the blacks, Ronande stopped a few blacks who looked very happy.
Of course, the main reason is that these black people don't look so strong physically.
Ronande reckoned that even if he was beaten, it would be lighter.
"Wait a minute, I'm a staff member of Warner Bros., and our company is the producer of the movie "Escape from the Dead Town. Can you please cooperate with me in my investigation?"
Several black people looked at each other, and it looked like one of the strongest black people in the lead came out.
"Can!"
Ronande smiled, took out a pen and paper, and asked directly.
"How should Escape from the Dead Town rank among the movies you've watched, with the highest being S and the lowest being E."
"S!"
"Must be S!"
"..."
Several black people said enthusiastically.
While this isn't the only movie with a black lead, it is the only commercial blockbuster with a black lead.
They looked very cool, and the cool thing in front was the white girlfriend, and the white girlfriend's maintenance of them.
In the back, the protagonist kills these bad white people who want his body.
"Then would you recommend friends and relatives to watch this movie?"
Ronande asked again.
"certainly."
Several black people answered in unison.
Ronande carefully records this information, and all the data will eventually be gathered into the decision-making level of Warner Bros., which will be used to decide whether to increase the publicity of Escape from the Dead Town or stop the loss in advance.
However, based on Ronald's experience over the years, he has already smelled a big explosion.
Over the course of a day, he questioned hundreds of blacks, as well as some whites.
Blacks gave the film a consistent S-to-A rating, while whites' ratings hovered between A-C.
Obviously, this is a movie with a main audience of black people over the age of sixteen.
At the same time, among other theater chains, investigators belonging to Warner Bros. have also collected their own information.
Bring all the materials and gather towards Warner Pictures.
..
In the president's office, several senior leaders of Warner's decision-making level, and the president were watching the survey data about the escape from the dead town.
"Did the box office come out on the first day?"
Jeff Robinoff glanced at the data and asked directly.
A staff member next to him quickly took out the data sheet in his hand and said:
"It has already come out. The number of screenings in 1,000 cinemas, the ranking of 4,000 big screens, and the box office on the first day broke 10 million."
"The detailed data is, the total box office of 10.82 million."
A high-level executive who didn't know the information about Escape from Dead Town first glanced at the production cost and publicity cost of Escape from Dead Town displayed in front of him.
This is unbelievable:
"President Robinoff, according to this statement, wouldn't this work directed by Kevin be able to recover all the production and marketing costs in two days?"
Other high-level executives also looked happy.
"Yes, that's right!"
"Director Steve Kevin, who is only twenty-four years old now, has endless potential."
"The two films that have just debuted have appeared in a small and broad situation, which has brought huge benefits to New Line Films and us."
Although the first movie, Chainsaw has nothing to do with Warner, the overseas distributor that New Line Films cooperates with is Warner.
Through overseas distribution, Warner also shared part of the profits.
This is the second movie, Warner took the initiative to come to the door to cooperate with Kevin.
However, the success of two consecutive films is bound to make Steve Kevin's reputation in the circle soar.
I am afraid that Kevin's next movie will be approached by countless investors.
They Warner Bros must maintain a good relationship with Kevin.
A big director with continuous success also has a very important position for a film company of their size.
However, how to win over the director Kevin, and what price should be paid, still needs to be considered.
"We'll talk about Kevin later. Have you read the information you have?"
"seen it already."
Everyone nodded.
Robinov then continued:
"According to these data, there is still a lot of potential to escape from Breakthrough, especially because of the riots in Los Angeles, black people are full of dissatisfaction with white people at this time."
"The repression of the army, although the riots stopped, but they lacked a place to vent their emotions."
"It seems that it came at the right time to escape from Dead Town. This can be seen from the data and the unanimous praise of black people."
A group of high-level officials nodded in response.
Robinov said:
"Based on this situation, I feel that escaping from the deadly town is expected to exceed 100 million at the North American box office."
"But since he's a black-oriented film, the overseas box office may be a lot less."
"Of course, generally speaking, North America is actually our biggest source of revenue, so it's not a problem."
"My opinion is to increase the publicity investment of Escape from the Dead Town in North America, and at the same time discuss with those movie theaters to increase the number of movie theaters and filming."
"What's your opinion?"
"agree!"
"agree"
"..."
The box office of Escape from the Dead Town is about to explode. At this time, these executives will not be stingy with this investment, and this investment will be rewarded more than ten times in the future.
Unless they are spies, no one will stop this from happening.
...
Warner Bros. and New Line Cinema took their own steps to promote Get Out.
The content includes putting Will Smith in the vicinity of major African-American communities, calling on everyone to go to the movies, and appearing on TV shows to promote the content of the movie.
Inside Kevin's Villa.
A small party was actually being held.
The people in the field included Kevin's team, as well as some nearby neighbors and friends of the neighbors.
Among them, Tom Cruise and his wife appeared here impressively.
As an important customer of CAA, and there is no competition for resources, Tom Criss can't foolishly show hostility to him.
Seeing that Kevin was roasting meat, Cruise came over with a glass of wine.
"Congratulations, Kevin, you have succeeded in escaping Breakthrough Town again."
Cruise smiled.
"Cruise, your terrestrial ambition will be released in two weeks. I wish your new movie a box office explosion!"
Although he knew that Tom Cruise's new movie was going to hit the streets, Kevin certainly couldn't say it directly.
And it's good for him.
Although the conflict between the two is not so intense, the release of Dadi Ambition will definitely seize the number of big screens belonging to Escape from the Dead Town.
The direct consequence is a drop in the box office.
However, if the earth is ambitious, it will have a very limited impact on escaping from the fatal town.
After listening to Kevin's congratulations, Cruise also raised the wine in his hand and toasted Kevin before joining the party.
...
Nicole Kidman took Cruise's hand and wondered:
"Cruise, isn't he your competitor?"
"Your Earth Ambition will be released in two weeks. Escape from the Dead Town is the movie that poses the greatest threat to you during this schedule."
Cruise smiled, but there was a hint of disdain for Nicole Kidman in his eyes.
The union between him and Nicole Kidman is definitely not the so-called love.
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