Originally, it was just a confrontation between a game company and an electronics industry giant.
But suddenly the addition of the Morgan Group has become a confrontation between the top technology companies in the United States and the top electronics companies in Japan.
This was unexpected to many people.
But through the simple analysis of industry analysts, they also realized why the Morgan Group suddenly started a war with Suri Electronics.
The Morgan Group quickly purchased various advertising spaces, began to promote its own multimedia software channels, and developed a TV box-like thing in a very short period of time.
At first, someone in the company suggested to directly develop a game console similar to PNF, but it was quickly rejected by the senior management.
They think that the cooperation with Yuxing Electronic Entertainment is in the honeymoon period, and Yuxing Electronic Entertainment often cooperates with them to develop the market together. The two sides can complement each other. If they develop a game console, it will obviously make the relationship between the two parties. deterioration.
Leaving aside the future, for now, the deterioration of the relationship with Youxing Electronic Entertainment does not do any good.
Before that, Zhu Yuxing had just signed several new game cooperation projects with them.
Zhu Yuxing plans to develop some later well-known PC games.
If the relationship between the two sides deteriorates because of this, and the world's top game company becomes its enemy, it will not be a good thing.
Now the power of Yuxing Electronic Entertainment cannot be underestimated.
As a result, the Morgan Group just launched its own TV box-like thing.
Surui Electronics intends to promote the implementation of its own Blu-ray Disc playback standard, which is the new high-definition format standard in this era.
In the original world of Zhu Yuxing, Sony Electronics' Blu-ray playback standard finally won the victory. The factors of victory were more complicated. This Zhu Yuxing did not understand very well. Anyway, the figure of another competitor disappeared completely, and he stayed. only the Blu-ray standard.
And Sony has thus become the initiator of the Blu-ray standard and the person who has the absolute right to speak in this regard.
It is precisely because of this that Sony Electronics has relied on this advantage to grab huge profits.
In the final analysis, the formulation of standards is actually inseparable from interests. Whoever has the right to speak will control the upstream of money.
At this time, Zhu Yuxing suddenly realized that Suri Electronics looks quite strong across multiple fields, but in the same way, spanning multiple fields also means that he has different competitors in different fields.
The enemy of Su Rui Electronics is not only Zhu Yuxing. Their company is large, and they face more competitors.
It was Zhu Youxing, who stood at the pinnacle of the game industry from the very beginning. As long as the industry type is not expanded, the only enemy is the game industry.
Whether to use Blu-ray or other high-definition formats, it has nothing to do with Zhu Yuxing.
Through the eyes of later generations, Zhu Yuxing understands that the CD will be eliminated sooner or later. The CD-ROM drive on the GS1 is just a transition. It may be indispensable in the future, but the more important thing should be the built-in and external storage devices.
Imagine that a TF card the size of a fingernail can have a capacity of 1TB in the future, which is not comparable to a CD at all.
The products similar to TV boxes launched by Morgan Group can not only be used to watch videos on the Internet, but also have a built-in CD-ROM drive device, which can play the standard belonging to another high-definition format. This is the standard battle between the two, Zhuyou. On the contrary, the star has a feeling of being ignored.
This is even better, taking the opportunity to quickly use the somatosensory game to attract users before they can react.
In the second half of the year, Suri Electronics was originally going to challenge Youxing Electronic Entertainment, but it attracted the confrontation of the Morgan Group. Suri Electronics successfully attracted an extremely powerful opponent to itself.
In addition to the advertisements of Shu Rui Electronics, the major mainstream advertising spots were the advertisements of Morgan Group.
And Youxing Electronic Entertainment took the opportunity to win other advertising spots, the most of which are advertisements on TV and online platforms.
Most of the content of the advertisements are pictures of well-known film and television stars playing somatosensory games in front of the TV.
Relying on such advertisements, more and more people have become interested in somatosensory games.
Sweat to your heart's content, and enjoy the fun of sports with your family.
This makes sports, a somewhat boring thing, go from exercising alone to being entertained by the family.
This feels obviously different.
GSSports is the full name of this somatosensory game. In the previous life, the original name of this game was WII Sports, which was released together with the WII game console. Relying on this game, the WII originally looked very weird in the game console. Alternative freaks have had a terrifying success.
The low cost of game consoles, as well as the low cost of game development, can make huge profits, and no one realizes this huge market until it succeeds.
Youxing Electronic Entertainment quickly launched its own somatosensory game at this time.
There are even cases where game consoles are out of stock.
Obviously, many games have not been sold yet, but the game consoles are sold out first.
Those core players who wanted to buy game consoles and more games were the first to express their dissatisfaction. They seriously doubted that Yuxing Electronic Entertainment might not be floating, and the production speed of game consoles was actually slowing down. Do they plan to give up the old players and replace them with the game consoles? Putting all your energy into a new console?
In the first month when the somatosensory game began to be vigorously promoted, the sales of the GS1 game console, which had been gradually decreasing, suddenly jumped from the monthly sales of about one million to more than three million in the month.
Along with the increase in sales, there are also matching somatosensory games and somatosensory controllers.
A somatosensory handle costs $65 and costs $10, and a CD of a somatosensory game costs $55, and the cost is only the packaging cost of the CD, which does not exceed $5.
This is simply huge profits, more terrifying than the profits of any previous game.
But customers don't care, as long as the thing can bring them happiness, it doesn't matter how much it costs.
This price is just the upper limit that Americans and Japanese can afford. It can be said that the control is quite delicate.
At this time, many people's eyes are focused on the standard battle between Suri Electronics and Morgan Group.
The dogs on both sides are almost out of their minds, and Suri Electronics will not give in an inch in the formulation of standards.
As long as success is a real profit, it makes them forget the rival Youxing Electronic Entertainment that they had to challenge at the beginning.
The Morgan Group which is attracting hatred belongs to is.