Capítulo 82: Released
With Los Angeles as the center, it covers the area of 50 states such as Florida, Maine, and Louisiana.
In order to meet the demand for the movie to be released more than ten days later, Kevin brought several main actors of Pirates of the Caribbean, with the trend of three meetings a day, constantly promoting the upcoming Pirates of the Caribbean in each city. information.
I don't want to be deeply rooted in the hearts of the people, I just want to let the vast majority of the audience know that there is such a family movie.
This kind of intense propaganda is very demanding for the people of the organization.
Fortunately, MGM and Warner Bros. are both film companies that have been passed down for decades and have rich experience in this aspect of publicity.
Every time Kevin and the others go to a city, the publicity meeting has already been prepared, and with some pre-prepared support, the publicity meeting will be very lively.
It attracted the onlookers of countless unknowing audiences.
At the same time, the posters of Pirates of the Caribbean are densely covered in every place in the cities of the fifty states of the United States.
That's the power of twenty million dollars.
Not only that, online forums have created a news that the whole people are looking forward to the release of Pirates of the Caribbean under the power of the naval force invented by Kevin.
It really makes many people really think that Pirates of the Caribbean has become the most anticipated summer blockbuster for the current Americans.
Don't underestimate this view.
When this consensus is reached, Pirates of the Caribbean box office will sweep all the movies in the summer.
...
"Twenty million publicity expenses?"
Paramount was taken aback.
The amount of publicity expenses can be seen from the producer's confidence and emphasis on the quality of the film.
The Forrest Gump they produced, even with the blessing of Tom Hanks, the publicity cost was only five million dollars.
Not on the same level as Pirates of the Caribbean.
However, in the face of the joint production of Warner and MGM, even if there are some small moves, it is not so easy to use.
Now, all Paramount can do is try to devour the theaters of other small film companies that are released in the summer.
As for the number of theaters obtained by Pirates of the Caribbean, under this propaganda, they are no longer able to squeeze.
In Hollywood, there are no permanent friends and no permanent interests, everything only depends on the interests.
If Pirates of the Caribbean is not a work jointly famous by MGM and Warner, Paramount has countless ways to deal with it, whether it is in terms of movie ratings, or in terms of theaters and public opinion, it can easily destroy such a work.
These potential forces are the foundation of Hollywood giants.
If you want to make money in Hollywood, a big-selling movie must share a large share of the profits with some giants. This is the unspoken rule of Hollywood.
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After more than ten days of full-load publicity and advance warm-up, Pirates of the Caribbean has become the most powerful movie currently released in the United States.
"June 28, the summer fantasy masterpiece, directed by Oscar-winning director Steve Kevin, played by eccentric Johnny Depp, a magical ship sailing on the Caribbean ocean, waiting for you to come and see!"
"A masterpiece of family fun, the most suitable movie for the whole family to watch together during the summer vacation..."
"..."
Countless catchy slogans, devised by Warners and MGM publicists, accompanied posters in the malls.
The 20 million US dollars of funds finally captured the attention of Americans.
In such a situation, the film came to its release.
Commercial blockbusters, old rules, under the circumstance that there is no problem in the internal trial, after paying enough film critics to hush money, Pirates of the Caribbean was released directly.
...
At 10:10 noon, New York International Studios, one of the three largest cinemas in New York.
Kevin came here sneakily with Hayek.
There's no way, since knowing the last release of Escape from the Dead Town, Kevin and Julie secretly went to watch it together.
This time, it was Hayek's turn to star in the movie. Hayek strongly requested to come to the cinema with Kevin to watch the movie.
"Dad, Mom, I want to see pirates! I want to see pirates!"
A boy who looked like a teenage boy, pointed to Captain Jack Sparrow on the poster hanging in the center of the theater, and said firmly.
Kevin secretly laughed aside.
A man is a teenager until he dies. Who didn't have a captain's dream when he was young?
Imagine yourself as the captain, commanding a group of crew members, running wild on the sea, this kind of romance, this kind of dream, is unique to men.
Even a ten-year-old child is no exception.
The man and the woman looked at each other, looked at each other, and finally smiled helplessly.
Men want to watch some action movies, and women want to watch some romance movies, but in the face of children's opinions, they naturally have to give in.
"Lyla, look at this little bastard, I'll go buy three Pirates of the Caribbean tickets."
The man instructed his wife, and then he walked to the ticket office alone and told the conductor that he wanted three tickets.
"No, the latest Pirates of the Caribbean will be at 9:10 in the evening, do you still want it?"
After checking the queue, the conductor asked with an embarrassed expression.
The man hesitated for a moment, turned his head to look at his child, and was about to say something.
The little boy suddenly said loudly:
"I'm going to watch Pirates of the Caribbean, and I'm going to watch it later."
A look of doting appeared on the man's face.
Anyway, it's a rest day anyway, so let's take the children to play in this mall for a day, and then watch a movie in the evening.
After making up his mind, the man turned his head and said:
"Please give me three tickets."
The conductor then took the credit card handed over by the man, and after swiping three Pirates of the Caribbean tickets, took out three evening tickets and handed them to the man.
...
It is not just this family that is in this situation.
All over the United States, in all the large theaters, countless families quarrel over which movie to watch, but all the families with children in them eventually choose Pirates of the Caribbean without exception.
As for The Lion King, although the first week of release, the box office rose very fiercely, but now it has been two weeks since The Lion King was released.
The vast majority of its audience, who like to watch it, have already finished watching it.
Most of the rest of the audience is actually somewhere between watching and not watching.
Compared with The Lion King and Pirates of the Caribbean, one is an animated film and the other is a live-action fantasy film, which is not a level of competitiveness at all.
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