The first part of the marketing strategy was a big success. It got people to talk about the movie. Now, whenever someone searched about the movie, the articles about the bet would also come up.
The most important thing was that people were talking about it.
Even at ground level, one would hear conversations of the bet when they would see a movie poster. Advanced bookings for the movie were increasing.
Now, the marketing team was sure that the movie would open up to 13-15 million dollars.
That was an excellent number for a R-rated movie.
Now, Aiden was trying to amp it up a bit more.
A lot of people were merely spectators in the controversy. Although they were placing bets themselves on whether the movie would cross that number or not, they weren't obliged to go to the theatres.