As days went on, the box office collection of [30 days of Happiness] also kept increasing.
In just the first week of release, it grossed 35.9 million dollars at the box office. It was a massive figure for an independent rom com and people were already guessing that the movie was going to enter the 100 million club in a month and a half before eventually slowing down.
After all, the target audience was teenagers and young adults who would have already watched the movie by then and it would be hard to get more out of them.
But it was undeniable that the movie was a massive success. After gobbling up a lot of screens from [Leap in the Sky], it managed to top the North American box office rankings.
It was the first case of its type this year.