'Umm, all three of them are interesting choices.'
Aiden thought, analysing the three studios that they have finalized in his mind. As he had a share in the movie, Aiden was being very careful as different distribution companies would have different marketing strategies and resources for them.
If they choose the wrong one, the movie could fail at the box office, even if it was praised a lot by people in the film festival.
In the past, there were surely cases like that and now that the market was more volatile than ever with people wanting to see more high budget, cgi filled movies that are a spectacle.
Because of that, even small budget movies are not able to work. Especially because people could watch a good TV show or movie in their home now.