Wealth was power, and with such wealth, even many who wanted to see him pay lots of bones in exchange for items started to think about making more deals with him.
Yet when everyone recalled that he was inside a place that was unreachable, they sighed in regret. Few of them were smart enough to contact the family of merchants running the auction, asking them if they could sell them the information of his location and how to contact him.
To their surprise, this worked! And when they bought the intel, they were shocked at first, laughed later on.
Hye was in the same world where that business family was. This made them realise how he gained access to such a high-level auction. And then news started to spread.
The ones who bought such news for a price, doubled it and sold it to others. Soon enough, everyone learnt about where Hye was, and from there they started to think of ways to maximise their gains.