When Sam saw the killing intent coming from that guy in the fighter audience, he knew his plan was success.
He wants to create a continuous feud with a group of fighters and make it as the basis of his rise in this arena.
He will increase his rank and he will increase the revenue at the same time, so that the Arena will see him as an asset and an asset that couldn't be disposed at all.
Even though, he has to find a way to get past the Arena and enter the city to get more information and the method would vary based on the person who is sitting on the top of this Arena and controlling this whole business, but the basis would definitely be based on him being involved in the Arena by too much.