Capítulo 4: Niche market
In the evening, Dara came home very tired, I wanted to eat unbearably. But as they say, give dinner to the enemy ... eating in the evening is unhealthy, especially after 6 pm. But there is no strength? Therefore, Dara, hastily made himself a quick and healthy warm salad.
Although of course, 15 minutes will be needed for the initial preparation of products. Cabbage and broccoli, throw in a bowl with salted water, so that worms come out, dirt is gone. After washing the cabbage with running water, after all broccoli is also cabbage. Drain and you can start cooking!
The benefit of a double boiler was on hand, a gift from Bro Fang. Steam food is the most wholesome and cooks quickly. Literally three minutes and amazing food is ready! But it is often impossible to cook. Its pros and cons. Well, as always, if something is a lot, then it is harmful, and if a little bit of that miracle cure!
Steamed cabbage removes toxins and wastes from the body, allows you to quickly quench the feeling of hunger, and it also improves night vision. Of course, if there was a magic ingredient, then ... you could become a superhero with a night vision device instead of eyes! However, frequent use can cause an aggravation of a stomach ulcer!
Moderation and balance in everything and there will be happiness!
Here quickly I will cut cabbage, in a double boiler for three minutes. In the meantime, I will prepare a purple onion, it boosts immunity, has a good effect on the health of nails and hair, cucumber quenches thirst and cleanses the body, heart and kidneys work better, normalizes metabolism, is better than Omega 3, is cheaper and then there are no problems with sand in the kidneys.
Broccoli from the nerves of the first product, but the heart works better, prevents the development of atherosclerosis.
Simple and useful. A minute before cooking in a double boiler, I will throw broccoli. You can also throw them in the icy water so that they retain their color. But if you quit 1 minute before cooking, they will also retain their color. In addition, they are useful.
Wow, while he said, two minutes had passed, so the broccoli went!
I wonder if I can chop onions in a minute? Of course, easy!
Then turn off the fire. We put in the plate, first chopped fresh onions into rings, a little, a small onion, one peeled cucumber and dump the steamed cabbage. Stir and delicious evening snack ready. You can also add on top of yogurt, well, it is to taste and desire.
It's time to sleep! 7 hours of sleep, enough for the eyes, so that the immunity was normal and enough strength for the whole day! I remember I was on an internship. We worked there for 18 hours, 1 hour for food was clearly not enough, as well as 3 hours for sleep. The black hairs of the students guys turned gray. The skin is old. Well, but the pilot project was prepared on time. Then I realized, damn, work and study are not as important as health. You can find work if there are brains and you live in a country with a developing or developed economy. Learning is never too late. But you can not buy health. If you lose it, it can take years to recover and you need a lot of money. So take care of health, and the rest can be earned!
As I lay down, I chopped off right away. No dreams, no visions, opened his eyes and already morning. 6 o'clock! Well, it's time to wash, as we say "yak mezam, yak hezam ..." well, and further in context.
For breakfast I will make cheesecakes from calcined cottage cheese, good for bones. A cheesecake cook simply. Rub 100 grams of cottage cheese through a sieve, it then changes its structure, it turns out to be more delicious, add 65 grams of oatmeal flour and pass 15 grams of powdered sugar through a sieve or if you wish to add stevia, although it is also not as useful as it was said before.
It's amazing how our knowledge about healthy food changes, the first decade, everyone thinks that a particular product is a panacea, and for the second decade it turns out that there is no, there are pluses, but do not forget about the minuses.
Therefore, modern nutritionists here should not turn up their noses, from traditional folk recipes and ancient authors of medical treatises. They ate it and lived up to 80-100 years. On the other hand, it is necessary to recognize that nature was cleaner.
Even 40 years ago, it was possible to take a drinking bowl of water from the city canal and drink, and there would be nothing, they would not catch some terrible disease. The dust itself, from the earthen walls, was healing. Just throw a pinch of dust on the wound and after a couple of minutes it is over.
Now, of course, nature is not the same, acid rain, pollution by heavy metals, radionuclides. And just then, familiar guys from Haifa came to mind. Although of course, they first worked with their uncle at the science center, and then left for permanent residence in Haifa.
There they opened their company to assess and insure "environmental risks." They said that even in residential buildings in the city, there are zones of radon contamination ... and suggested ways to eliminate the threat. Also made digital thematic maps on soil and plant pollution in agricultural areas.
Of course, I would also like a good map to be sure that the soil is clean and the water is not polluted. If I already grow organic fruit, then I must be sure that the very foundation of my idea will not collapse. Without such a card, building your business is like building a house in the sand.
It is surprising how the old acquaintances, the previous knowledge, begin to unite into a single whole and allow you to take a fresh look at the seemingly simple problem of growing organic plants.
Here you understand, the more you know, the more diverse the views, the more opportunities are open for the development of modern business.
It turns out that a farmer can go to the store - internet marketing - digital cartography, pollution of nature - drones - software - automated control systems - expert systems - creating a new software product - precision agriculture - creating their own micronutrient fertilizers - magnetic radiation increasing yields and plant immunity.
Then on a healthy diet, creating a line of healthy foods, healthy desserts, healthy pastries and possibly healthy sweets ?! In fact, the development of a new niche market.
The more you know, the more interesting it is to develop a new product and here we need knowledge, money, acquaintances, goodwill, the absence of spiteful critics. Then you can develop yourself, create new jobs, attract tourists to master classes. The teachers themselves can act as village grandmothers and aunts, their children.
Create new tourist routes. My eyes are starting to glow with new and exciting opportunities opening up!!!
In fact, using part of Mirzo's great-grandfather's knowledge, one can start introducing garden crops, which have already been forgotten. You can restore the now lost, varieties of fruit, nut trees, berry bushes, and even tomato and cucumbers. Now that is practically all foreign varieties on the market. We would have at hand, a database and seed fund as it takes place in England. They surprisingly have varieties from the Edwardian and Victorian era. 250 varieties of apples ?! We still need to look for them. Find I am sure of this, it would be the desire and knowledge where to look.
To bring to life the idea of my great-grandmother Paruza, to make a store of oriental healing sweets from all over Asia. We could create a new line and healthy food products so that they do not harm the teeth, gums, or increase blood sugar. This is achievable!
It would be possible to realize the idea of Grandmother Aba Bie - to engage in the education of healthy eating and publish your own magazine.
In the meantime, back to the beginning of our journey. It's time to go to Aunt Firuz, already time for discussions ...
When Dara went to Aunt Firuz, he mentally thought through how to organize a farm, a store. Then read manga and short stories came to his mind. I wish I could find some kind of magical pearl or secret knowledge. One, two, I would become rich and successful. But then he laughed, so even the people on the street began to squint at him.
After all, Dara, understood that it was just a fantasy, albeit a gorgeous one! In fact, the best magic is inspiration, creativity, when no one interferes with intention, when you can apply new technologies in practice to improve the management process and obtain the final finished product.
For example, his relative was not allowed to develop methods for increasing yields, they were also environmentally friendly. Profit was. He created his own firm at the university. He taught students to practice, concluded direct agreements with three farms. Applied their methods on an area of 450 hectares! The yield increase was standard 20-22 percent, and sometimes all 35-40! Yes, and farmers rejoiced, the pests held by the side of their fields. Germination increased, there were fewer losses.
The company worked for five years, and then a paper came from the ministry, where it was forbidden to practice this method ... and all the greetings ... the company closed. Whether someone did not like it, someone envied, and maybe something else ... the specialists left for Haifa, Ontario ... well, and the relative left the applied science to the university. He taught. He retired, but he applied these methods in his garden, and his harvest pleased him. He still creates, though at the household level, carried away with healthy food and is engaged in baking gluten free bread and makes natural desserts without sugar.
He opened his shop in a tourist place, twice a week, sells its products. It is popular with foreign tourists. Here, of course, the form is important, but if the content is not quality, then they will not buy. His packaging is beautiful and convenient, and the content itself is useful. Foreign tourists come to him specifically. While he still can not be exported, the volumes are not the same. Yes, and permits before it was necessary to prepare more. That's just, I can invite him to my place, we can together try to expand its range and enter new markets, including foreign ones. It is difficult, but if a good product is possible. I just have friends in Japan and the Philippines can try, its dried fruits to sell through the shops there. But you still need to get a certificate of quality, plus the processing of fruits, according to international standards. Separate waste, but if it goes, that will be foreign currency!
If my case goes, then it will be necessary to think about the equipment and folk methods for processing fruits and berries.
Conservation is not our way. Cospervants are not healthy for the human body.
Our jams are alive, so they need to be eaten within 1 month. But dried and frozen is ours!
It can be used as a folk method of drying fruits and berries under the sun and blown by the wind. What you need is a table, waxed paper, sun, wind, pure nature, far from industrial facilities and work, turn the fruit during drying.
The second method is sublimated products. This is a quick freeze and vacuum sublimation, that is, the removal of moisture from the fetus. As a result, the fetus loses in mass every 10. Microelements and useful substances are preserved.
Shelf life up to 25 years!
The price is 100 grams of product as 1 kg!
You can buy home appliances 3-4 kg per hour, price from 1000 to 2000 dollars. If industrial, then I will not pull out for 20,000 - 30,000 dollars, plus customs duties, delivery, commissioning. So household appliances are simpler, and you can buy them cheaper in Eastern Europe. Yes, and our local companies produce household appliances, and prices are generally lower than $ 300, but less can process just 1 kg per hour. Here you have to figure everything out, count, think and talk with Heider, he is still a financial university student, a second-year master and Shapur is a university economics student, and a third-year bachelor.
The best fruits on the market are dried apples, peaches, apricots, plums, cherries and pears. Melon and grapes go worse. I wonder how about the berries? Probably need to conduct marketing research?
But the raisins are better to take varieties of yellow, seedless, they are better suited for baking.
If quick-frozen berries do something you need to think about the question and their packaging.
It is also tedious to know and standards for freezing - different types of cutting fruit, with or without stones, whole or sliced, etc.
Everywhere has its own subtleties and this must be considered.
Oh, here are ours! Aunt Firouzeh, happily waving my hand! Hooray! Let's start my business!
Hey, yeah, where you spree, Dara, nephew! Everything is waiting for you like 15 minutes, and you don't even think of a nose! How are you going to do business if you are late for a meeting that you appointed yourself? Said laughing His younger uncle - Derosh!
Hey you kid, don't bury yourself! Respect the elders, this I tell you Diroosh!
Yes, elder brother, I realized, I was just joking!
I'll be joking! Here things are important to solve everything came and not jokes, joking.
All, all the guys enough to drive a blizzard! Said older sister Firouzeh.
Let's ask Dara how he sees the development of his business? On business. Step by step, what he will do himself, what tasks he will give us, what we can advise him.
Time does not wait! We need to start working already and not just dream and chat!
What can I say, elder aunt is right, she has the knowledge of this world! So, I think to divide the work into sectors.
Together with Grandfather Feruz, Grandmother Abi Bie, Arash, Hayjr, Shapur and Grandma Mahtab, we will start creating an online store. For Arash creation of technical specifications for the site, the development of the site itself and its content, the purchase of a domain. In general, putting it into action. Heyder will help him to register with the tax and open a bank account. Shapur will promote our products on the Internet. He is a professional in this!
We will entrust Elder Brother - Behman to work out routes, explore the city, so that he could deliver products more easily and quickly. I think you need to do something with his car! Put in order, go through tuning, install shelves, and decorate the car with our company logos. And it is likely that we will register the state number, for the organization, gasoline at the expense of the company and not at the expense of Behman.
In the meantime, Grandpa Feruz and Grandma Aba Bie, will think over what sweets we can sell in our online store. Abu-bie, knows a lot about the history of cooking and healing cooking, grandfather Feruz, can make ideas and old recipes by himself. He has great experience!
Here you need to think about the design of candy, wrapper, packaging. Now they are selling sweets - the packaging is beautiful, and inside it isn't even chocolate, sweet plastic, and there is a killer amount of sugar.
As it is known from sugar and gums suffer, teeth, blood glucose rises, damage to the liver. As long as he is a healthy person, he does not understand the beauty of the fact that nothing hurts him and when it gets sick, it's too late to scream – voidot!
Properly eating, eating healthy desserts, a person will be able to maintain their health longer.
The second example is the manufacturers of traditional, national sweets, at first they produced artisanal packages that did not meet international standards. Give such products was uncomfortable. Yes, and there was no labeling, indicating how much sugar is in the product, kilocalories, content, date of manufacture, manufacturer.
Three years have passed, the company has improved, but the content is clearly not consistent with the brand - national traditional desserts. Since they used cheaper products, natural substitutes, preservatives, sometimes in desserts, there were small nuts, pebbles, wooden fibers, nutshells and their partitions, dried grapes cuttings. This clearly did not contribute to the trust of this brand.
Another example is an organic food store.
People came, bought goods, and then something happened to the supplier. He was in another country. Herbal medicinal teas stopped coming, they had to be replaced by their local counterpart, in principle they covered part of their spectrum, but only 60%.
After the second mistake, they could not ensure the delivery of flour from different cereals. Buyers asked when it will be? They were told a week later, a week passed, and there was no product, and such "breakfasts" lasted for 2 months. S
o they could not resume the delivery of the flour. Customers began to leave them. To keep afloat, they had to sell breakfasts and dinners, but no longer from the line of healthy food. That is, the concept - organic food was broken. Since they used preservatives, marinades, which naturally adversely affect the maintenance of health by the human body.
So we need to think everything 50-70 steps forward so as not to put ourselves and our clients in an awkward position. Anything can happen in life, risk factors, crop failures, lack of supplies, prohibition of imports, increase in customs duties.
This means that we need to produce goods entirely from our raw materials, while we can purchase the necessary foreign equipment and spare parts for them if they do not have a service center in our country.
Here, for example, take the German equipment, if it breaks, then there are no spare parts in the city. They need to be ordered for example from Turkey or Poland. And the delivery time is 2 months.
The detail is generally plastic, the replicants themselves could do, but they do not know how. And the price for this, a minor detail costs $ 40. Whereas she does not give more than 5.
Those who use the equipment because of this breakdown will have to stand idle for 2 months. It does not suit us. Especially at the beginning of our business only.
These issues we must discuss and come to a reasonable solution.
Therefore, I want Grandma Aba Bie to look at the archives, funds, pick up her notes, talk to Grandpa Feruz and find the old forms of candy, their appearance, the exact recipes, what the stores of those years looked like, then it will be possible to beat them in the future.
This is a primary task, Arash consults with them and on the basis of this makes the site, Heider send all materials, he will make estimates of expenses and possible incomes on this project, together with Shapur and Behman will conduct a preliminary marketing analysis of the market.
Well, I'm with Grandma Makhtab, this afternoon, I will discuss how things are with our contracts for the direct delivery of products.
For the second project, Senior Uncle Navid is responsible, he is in charge of construction. Better than him no one can do this work. Behan will have to break on two fronts. It will be necessary to bring materials for the store from the construction bazaar.
Money for the materials I will give after the discussion. To not waste time in vain. Let Shadi advise Uncle Nevida how to beat the Silk Road motifs in the design of the store, possibly the facade and signboard, well, they will find points of contact.
Barno will be in charge of market research in the store and will promote it. Aunt Firuzeh, Mom, Aunt Paniz, let them also give advice, they are historians in any way! And most importantly, Aunt Shabnam will be responsible for all accounting at the initial stage.
The third stage - here I myself will decide what to plant at the dacha. It's time to start already February, soon to plant seedlings and seeds and Aunt Paniz can tell you where to look for old varieties of fruits, berries, and nuts. She has preserved university dating at the Institute of Botany and the seed gene pool. Maybe they have some commercial projects or investment projects where we could cooperate mutually?
Now I just want to express my thoughts on each direction, and then, listen to the opinions and suggestions of each of you. Do you mind?
Yes! Let's do it as suggested by Dara, said the elder aunt Firuzeh. Agree, answered relatives. There are no questions, except for one, it's time to start working, let's just give money to a nephew, we will buy material, that's an estimate of expenses!
Yes, you forgot about lunch for my workers and me? How will you do it? If you give money for lunch, the workers will leave for two hours, so it is not effective. Easier to feed on the spot. Therefore, I suggest that sister Shabnam and elder sister Firouzeh prepare more food in the morning.
I am working?! I can not cook every day for 2 months, said Firuzeh.
Uh, no question, I'll prepare everything myself in the morning early, I don't have a job anyway. I love cooking.
Aunt, I'll pay you a job as a cook too!
Oh, what a rich nephew I have! Thanks but I do not need! You will then pay more wages! Just give money to buy groceries, I will cook some of the home, and part of the workers. So it will be a savings and bonus to me! Everyone is happy!
Ahahahahahahahahahaha! You cleverly came up with this! Sister, said Firuzeh. Well, I do not mind, Dara.
Aunt Shabnam, she said, it's just cooking - you need to prepare for a couple of days, first everything. Wash the vegetables, dry them, cut and immediately into food containers and in the refrigerator. Meat mince, prepare stuffed meatballs, meatballs and freezer. You can boil the broth first and then pour it into containers. Cool and freeze. After that it's easier to cook. The technology has already been developed.
An hour before dinner, you take out an ice-cream cube of meat broth from the refrigerator, throw it into boiling water, and the soup is ready, almost, then cubes of chopped vegetables. If desired, you can chop and fresh herbs when serving on the table. This is the first, the second is stuffed patties with potatoes or vegetables.
Third - dessert, apple compote or dried apricots. It is good for the heart, it has a lot of potassium. And in the gastrointestinal tract everything is normal. On the table, you can immediately cut the loaves of gray. They contain iron supplements that cure anemia. Everything is under control! Experience!
Well, here is the money for materials and food.
Hey, just do not give money! Heider said, now I will give an invoice, we will write everything out, I will sign as responsible and I will report to you how we spent our expenses.
Well, here is the corporate card of our new store. Now you are in charge of finance.
Great, I'll give my mom money to buy food, and my older brother will buy and bring it!
That began the first steps of our store!
Uncle Navid, said it was all good, but do not forget to buy materials today or we will have nothing to work with.
Let me send my deputy, he trades well and there you will buy. Immediately you can not buy. First you need to get around the entire construction market. Its is not small. Find out all prices, bargain, knock them down, find out if there are additional services, such as free shipping, warranty, installation (here we are the pros) or a bonus program from them.
Carefully remember their location and go through one more lap and more. Sometimes miracles happen. The price of the original, may vary by 30 percent. This is all the money saved!
Let's go!
Hey, wait, it's lunch time, while we were discussing everything. We will eat and we will go, on an empty stomach all the same nothing good will not work. Here, by the way, in the quarterly committee, a good dining room. Take the manty meat and urama. What? Urama? Now?
Wouldn't it be better to take a season, something, rather than pumpkins that have not been laid since that year?
What do you mean? Do you want it?
It's over! Now is the time, wild plants. True, they learned to grow them in greenhouses. But I know a grandmother who sells real wild plants, she brings them from the mountains. No, this is not Grandma Mahtab! This is the mom of our housemate, Nima. Wonderful herbs, and Nima cooks himself, such delicious Samusu, pies. Shake!
By the way, he works as a cook in the quarterly committee! Once we said that our quarterly committee resembles a kibbutz in some way, but probably this is typical of all ancient peoples.
As he said, his ancestors came to us from Persia in the 16th century ... he has Sephardic roots ... a good man. Somehow he brought us matzo on Paces. The main honest guy.
Oh, Dara, neighbor, what are you doing with us? Yes, here I came to try your famous pies!
It's great, Dara, how did you get that? I was just mum brought herbs. So come to visit, today, and talk to mom, she just asked about you!
Thank you very much, Uncle Nima, I'll come to you tonight! I will just be in Grandma Mahatab, so I will be with goodies!
Yes, do not need anything, come yourself! Of course, of course, but still bring dry fruit, your mother loves them so much!
Good! In the meantime, I understand, do you want pie with greens? They are not as tasty as mom's, but also nothing. Now I'll bring, wait for about 20 minutes at all. In the tandoor, baking, of course, they are not on wood, on gas!
I told you that Nima will have samsa, then tomorrow I will treat you too! We are waiting, looking forward to my dear nephew.
What about mother Nima, Grandmother Hontur, a special recipe? Probably a family secret?
Dara, smiled! No, we are almost that kindred! Neighbors over the past 22 years! She nursed me as a child! So what are the secrets between your own! It will be necessary to call them to Nauruz, together we will cook sumalak! We will cook in your courtyard Aunt Firuzeh!
Good, good, but it's better to ask the quarterly committee, to organize everything in their yard, a holiday should be shared with everyone, we will gather everyone from houses and apartments, we will celebrate the new year well! Gap nest! But you and the elder sister are cunning, Uncle Navid remarked!
That, having elegantly smiled from a pure heart, said Aunt Firuzeh! What Dara, what recipe,
The recipe is simple:
Patties from young shoots of wild greens (quinoa, alfalfa, shepherd's purse, mint, dandelion, clover, purslane, onion motor, peppermint, nettle). Pies prepare either their unleavened dough (flour + water + salt), the recipe is to make unleavened dough, but in urban areas, you can replace it with pita bread or pita, which also turns out to be delicious.
I have adapted her recipe, so I use not fresh dough, but already ready "pita", and I have a slightly different mixture of greens than in the usual recipe. The difference between my recipe and the original one is that it is dietary.
Preparation: A mixture of greens is prepared as follows: Greens from the recipe of Grandmother Hontur are finely chopped, mixed with finely chopped spices (onion, mint, zira, ginger), poured into the heated olive oil, thoroughly mixed again. Simmer on low heat for 5-7 minutes.
Green extinguishing is an obligatory process, since fat-soluble vitamins in plants need to be processed in oil so that they are better absorbed by the body.
Then the fire is turned off and set to reach under the lid closed for another 10 minutes. After a slightly greased pan lay out a mixture of greens wrapped in pita bread, which reached under the lid in the form of tubes, frying them for 1 minute on each side.
Serve them with cottage cheese and kefir seasoned with dill.
But here you need to break every blade of grass in the directory of medicinal plants as it treats for something, but there are also contraindications. As with traditional medicines. You need to consult with a doctor, with your illnesses, with yourself. Treatment is also a responsibility to yourself.
Then Grandma Hontur made delicious "Saci Mandi" soup. You can eat it when you are very tired, you need to replenish your strength, the recipe of the highlanders.
Products:
For the basics
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1. Walnuts - ¾ cup
2. Buckwheat flour - ¾ cup
3. Water - ¾ cup
Bouillon
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1. Leek - 2 pcs.
2. Onion - 2 pcs.
3. Celery root - 100 grams.
4. Water - 700 ml. - 1 l.
For taste
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1. Chopped mint - 3 tbsp.
2. Celery - 3 tbsp.
3. Cilantro - 3 tbsp.
4. Mountain bow * - 5 tbsp.
Recipe
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Pour water into the pot when boiling add the ingredients "for broth". Finely chopped. Boil on medium heat for about 8 minutes.
Then cool. In the resulting broth gently mix the components of the "basics". Put on the fire and cook another 7-8 minutes. 4 minutes before turning off the fire, add components "for taste." Remove the heat and let it brew for about 10 minutes by closing the top of the pan with a tablecloth.
This soup, well warmed, is also an anti-inflammatory agent, not to mention the fact that it gives satiety and has a deep taste.
They are there in the mountains, taking advantage of the fact that they are at hand and prepare themselves both food and medicine.
This is probably why grandmother Hontur rarely gets sick. Not that we are urban, they have cleaner air there and the water is sweeter.
..
Well, everyone got their assignments, everyone starts working, but I will go to Grandma Mahtab and we'll find out everything on the spot. Tomorrow morning we are going to Aunt Firuzeh and I will tell you that we will be selling at first in the online store and that I will be planted in my summer cottage
Dara first called his friend pensioner Baraz. He was a foreman from the police department. In retirement, he was engaged in the sale of fruit on the wholesale market in his store. However, the load was too large and so he took up a private carriage.
It was convenient. Having bought a license for $ 80 for a year, Baraz earned $ 500 a month. So it was profitable. The average wage in the capital was 150-200 dollars, and scientists received no more than 250 dollars. So $ 500 a month was very good.
Baraz was free, he arrived 15 minutes later to Dara. On the offer of Darya to work for him as a temporary driver for 1 week, Baraz agreed with great pleasure! Just a month ago, he married his youngest daughter, got into debt.
It was necessary to buy a new home for young people, furniture, dishes, household appliances, a refrigerator, a TV, a washing machine, and an air conditioner for winter — summer. His savings were enough for three-quarters of the amount. He hoped to get a loan for furniture, but they did not give him a loan in the store, saying that it was not the right of the pensioners to give it. Since he was at the age of 70 years ... The cheapest furniture, domestic production cost from $ 1,500 and foreign from Italy has already shipped the price of $ 10,000. With average wages of 150-200 dollars, this is already a strong overkill.
He bought furniture for his daughter from Poland for $ 3,500. But now he had to repay. It's good that he hasn't taken any interest from him yet. Every month he gave 150 dollars and still it was necessary to give 2000 dollars.
For an hour, he took 12 dollars. Dar was needed for two - three hours a day. Since on a motorcycle, not all things can be solved. You had to buy your car, the best compact car. On its taxes and less fuel consumption. This old car, but still on the move cost about 3000 dollars and could serve another two or three years.
There were more spare parts for it on the market and while it was difficult to buy a new one, the prices for cars in the country were high, the new compact car cost $ 8,000. So, at first, Dara decided to use the services of Baraz. In addition, the pensioner knew the subtleties of the store and agricultural work, in a conversation with him, Dara learned these features. Information sharing was helpful. Baraz was more convenient to work with a specific client and not to search for them around the city.
After saying goodbye to Dara's family, Baraz went to Grandma Mahtab, the village was 75 km away from the city, and 50 from the dacha.
On the way, Baraz told Dara how they traded on the wholesale market. Up to 20 tons of fruit per day came, of which about one third were spoiled. I had to hire workers to sort the goods. Then beaten to sell at a third of the cost.
Retailers from central city bazaars came to the wholesale market. The minimum lot was from 12 to 22 kg, depending on the container. Moreover, the packaging itself, the boxes cost $ 1. Clever traders included its value in the product itself, the stupid put up the price to buyers.
For example, apples Baraz sold for kg at 80 cents and in the center of the city they were already selling for 4.5 dollars. Vendors from central markets immediately bought 10–20 boxes of 22 kg each, and then kept them in stock in the refrigerator.
There were four forms of fruit storage - in the warehouse, in the refrigerator, in the vacuum room and in the basement. The first and last form introduced its surprises in the quality of storage, it was lower. At times, the farmers, in order to preserve their products, smeared the fruits with oil. And then kept them in the basement to reduce storage costs. The fruits were covered with dark spots, which affected their presentation. To hide the defects, farmers, hid such fruits in the bottom of the boxes, sometimes they put rotten and spoiled apples.
Since when buying, usually the seller only looks at the first two three layers in the box, they did not notice such a substitution. As a rule, there are 6-7 rows of fruits in a box of 22 kg of apples. Therefore, in large boxes, the loss is about 15-20 percent.
A farmer did not know sublimated storage or the technology did not enjoy their popularity.
In the market, people ran with wheelbarrows that took $ 2 for work for 10-20 boxes. And further on the minibus sellers delivered goods to the central markets of the city, for $ 9. They paid $ 15 a week for cold storage on the market. For a place on the market, there are still $ 20 dollars. But the rest of them were already screwed up with buyers.
If earlier in the market it was possible to bring down the price of interest by 15 or even 30, but now, after a half-hour conversation, the price was reduced by only 2-3%.
Another interesting trick, swing scales. The body kit for 200-300 grams.
The market should always be on the alert, do not trust the seller, deceive. This is especially true in the wholesale construction markets. Baraz, knew it well. When the buyer just entered the market, young guys rushed to him and asked what was needed.
As they learned, they immediately offered to buy from them in the store and asked to wait 5 minutes, they supposedly had to go to the warehouse for the goods. At that time, they fled to another store, bought goods there, brought them to the buyer and sold at a premium of 40 percent or even all 70! Such nimble children in the bazaar were called "antelopes."
For the ability to quickly respond to supply and demand. Therefore, this oriental person is not in a hurry to buy right away! It is necessary to bypass the market one, two, three times and constantly ask the price of the goods. Search where cheaper.
You can ask at store number 81 how much paint is worth Finnish, 900 gram cans, azure color, for the first time they say $ 21, for the second time it's 15, and the third can be bought for 10, and the fourth will jump to $ 21 again. It all depends on the seller, and his human nature. But what is the real cost of paint? It generally turns out to be worth $ 5. This is what our market economy is called. The ability to wind the price out of nothing. Therefore, the prices of goods are large. Too many middlemen.
Here, for example, you Dara, correctly decided to open your store, and so you would buy goods at a wholesale price for very cheap and you would be in the red. So you have not a very big chance, but all the chance, to develop your business.
Here it seems to me, in my experience in trade, you need to focus not only on local buyers in your area, but also to go to foreigners. For example, the Chinese, they are rich, in addition, valuable organic products. I just have a friend in Shanghai, we can try to sell the honor of your products there in his store. By the way, he is our compatriot, he married a Shanghai professor from Fudan University. Love! My friend, he just specialized in agriculture.
Well, take me to the share of your business? What do you think?
The idea is good, I think you need to try, Baraz, why not? If business goes, I will take you to the staff as a consultant, driver and representative.
That's good! I hope you will succeed, I have a lot of knowledge and experience, as well as the necessary outputs, inputs, and strings. You know in our East, without the necessary acquaintances it is very difficult to get up on your own?
Almost impossible. Who was able to leave abroad, the same were not ordinary people; they had money and permission to leave, a good background, a large clan, opens many closed doors. Then, as us simple people like you and I have to work very hard to get a very small result.
They may not really work, their clan works for them. We live in a clan world, so that we have to get out. This is the flip side of the coin, about which you, while young, do not yet know everything, Dara. Well, maybe you don't need to know about it, take care of your shop and farm. I'll take care of everything else.
Good, Baraz. Everyone should do what is best. The less you know the better you sleep. Knowledge makes sadness worse. You know less, you go further.
Dara thought, stick trees, why do simple things in our East become so complicated? It seems simple, farm-shop-earnings. In fact, life is also full of undercurrents.
...
Wow, here we are! At the entrance to the village, Grandma Makhtab and several other villagers were already waiting for them. Dara was acquainted with some.
Good afternoon, dear! How are you How is your health? Children, grandchildren, great-grandchildren? How are you Grandma Mahtab? Oh, have not seen each other, Grandpa Qamar! Grandpa Kamol!
Hi young man! Is it not Baraz?
Hello I wish, Mr. Colonel! Baraz famously saluted, stretched out and clicked the heels of his shoes!
What are the fates in our village? What are you with Dara? What is retired, I heard what you do?
Mr. Colonel, I drive people around the city now, I am engaged in private carrying. Here we have agreed with Dara to do business together, I give him advice and a car to help, he takes me into action!
We will see more often! Sir, Colonel, come to visit! Long time have not been! Read already 15 years!
Well, if I'm in the city I'll pick! Are you still there, in the quarter of mylovarov you live in the same house?
So it is, Mr. Colonel!
Oh well…
Hey, stop it, let's talk about business, Grandma Mahtab said.
I have already prepared samples of pastes, berries and fruits. Its lay in my fridge. I still thought about tea from sprigs of cherries and cherries. Let's go to the house to see.
By the way, Dara, you need to clarify the recipe for making that Russian fruit candy from berries with protein, it is interesting to try not only with apples but also with other fruits, such as quince?
In principle, quince itself has the effect of jelly. But I like the recipe of that Russian pastille more, it is such a voluminous, nice looking color. Yes, and good for health.
There are several options for cooking pastila. Russians know a lot about desserts!
It will take sweet apples and egg white for pastila.
Wash apples, dry, chop, remove the seed box and wormholes. Bake in the oven until cooked. 180 degrees. Cool. Rubbed through a sieve, it changes the structure and gives it lightness. The resulting mixture is punched with a mixer, make a well whipped mashed potatoes. Beat for at least 10 minutes. In a separate bowl, beat the protein.
Then combine the two masses, mashed apples and protein. Then again beat another 10 minutes.
The fifth part is separated from the puree and left in another bowl and put in a cold place.
The remaining part is spread on baking sheets laid out previously by baking paper, in small portions, a layer of mass of about 2 cm. A drying mode is set, the temperature is not higher than 80 degrees. Dry for 5-8 hours with the oven door ajar.
Take out the cakes of their oven after they stop sticking to their hands. Spread the resulting mass on a marble or another table for about two hours for complete cooling.
After cutting the same size of the bars or frozen mass is cut into two parts. One of which is covered with a cold mixture of apple and protein. Overlap each other. Then again put in the oven for 2 hours. After being pulled out and allowed to cool again, already at room temperature. Cut into portions. Pastila is ready.
Shelf life of at least 1 year in the refrigerator. To do this, the pastille must be wrapped in baking paper and put in a bag.
The second option is the one that you make Grandma Makhtab - steaming apples or other fruits, let the mashed potatoes thicken, pass through a sieve, put on a baking sheet and in the oven at 70 degrees, there the mixture dries, layer about a centimeter or 5 mm, dry in the oven 8 ocloc'k. All is ready!
Oh, Dara, laugh! Twice! First time at the expense of the recipe! No, we do not use the oven, we dry everything in the sun. Naturally, old recipes are passed from generation to generation.
Everything is prepared simply, we stew the apples in a pot, on the wood, then we pass the mass through a sieve, whip with a hand mixer. We spread the resulting mass on the stone. So the pastila is dried for two days, one side, two days for the other. We can make pastille from pears, apples, peaches, grapes, mulberries, sea buckthorn, gooseberries, blueberries, blackberries, rosehips, currants.
By the way, we add in our fruit candy and nuts, peeled watermelon and pumpkin seeds, medicinal herbs, it turns out to be both tasty and healthy. We raise our immunity, all teeth and gums are good, there is no sugar! You know, Dara, sugar in the mountains is the currency! You can trade nuts and milk and dry fruits for it. We appreciate sugar! But in everyday food, we use only natural sweets. Where in the mountains in winter you will find a dentist? On the snowy mountain road, which ambulance will arrive? Do we ourselves need to first get to the district center or to the capital?
Therefore, if we eat food without sugar, our teeth and gums are healthy! So I say, little Kamol?
Grandpa Kamol, grinned, little Kamol? You are confusing something dear Grandma Mahtab, I am already 65 years old!
For me, you will always be little Kamol, I still remember you as a boy ...
Yes, yes, well, Grandma, you're right!
Yes, that's right, sugar is to blame! From it, and blood glucose rises, and the liver collapses, and the gums deteriorate, not to mention the caries in the teeth!
Well, now you understand, Dara!
The second time you made a mistake on the bill of electricity! Where do we have electricity in the village? Yes, that is still constantly, as you have in the city 24 hours a day. Well, if in the summer, there are 12 hours, and in the winter, in general, about three or four hours. Gas no. Only a propane tank, and we drown with firewood, charcoal, and therefore environmentally friendly products!
Well, we can pave a small hydro installation for energy generation to the village, just below you pass a mountain river with a very fast current. Installation of the entire cost of $ 3000, or put the helio station for homes 2 kilowatt hours costs about $ 2500 if you take the Chinese equipment.
Maybe we will come to a grant for financing an ecological village? But, immediately get funding will not work. Apparently it will be easier for Grandma Makhtab to supply solar batteries or conduct electricity from a small hydro power station to the whole village?
It will generate 5 kilowatts per hour, the issue price is $ 1,000 plus $ 4,000 with delivery and installation from China. The Chinese can bring a small station after 5 days ...
Yes, and their representation is in our city, as well as a warehouse. So it's quite possible to pay for the delivery not $ 2,500, but only $ 500, but nothing can be done with the installation, you have to pay all $ 1,500.
What do Grandma Mahtab think?
Electricity is always good! If you can, do it! Say the whole village thank you so much! Let's help with what we can! We have a little money, but we will give something! All the residents of the village will help you more eagerly! This is a very good thing for people! You will be reckoned for your soul!
Baraz, what do you think?
What a good idea! I think, Mr. Colonel, can help?
Yes, no problem! I will throw money, and people are, if necessary, they themselves will bring and put micro-electricity? As I did not think of it myself!
Well done Baraz, Good idea Dara! Let's make "hashar" and the whole world, who can help with what!
Mr. Colonel, maybe then, you will take everything in your hands? Offered Dara!
Good! I know a lot about management!
Then, for my part, I will transfer part of the money to my account and send off contacts, and you are already Mr. Colonel, will you decide everything yourself with the installation?
No question, Gap nest! I think if there are no surprises, then for a week we will manage! I'll ask my management guys to get connected, they'll be applying for a grant. Good, this is the right thing! Grant! I looked in the iPhone, we still have time to submit an application, and the grant itself will be distributed if we pass the competition in the summer! Maybe we can help other mountain villages?
Yes, great, bravo, there were voices of the audience.
Well, okay, this is an important and necessary thing, but for now, let's show Dara what we have prepared for him. He came from the city for this!
...
Grandma Mahatab led everyone to her courtyard ... its was big, 12 ar, fruit trees covered with snow and a little far away, a stone house. It had five rooms. One storage room, winter kitchen, two small bedrooms and a living room. In the mountains, having big houses is not convenient. They are difficult to heat in the winter, it is difficult to clean the snow from the roof, and if not clean, it will collapse.
Surprisingly, the walls in the house were a meter and a half thick, the stone was in front, and inside there were bricks made of clay and straw burned in the sun. They gave warmth to the house, in winter and cool in summer. The floor was wooden. Carpets, woven cloths hung on the walls, they created not only comfort, but also kept warm.
In the living room there was a thick carpet, on which on three sides lay warm quilts, covered with velvet, there were several of them, one on the other.
In the center stood a large and low wooden, carved table, covered with a simple oilcloth, on which were located beautiful faience and porcelain dishes.
They contained the products that Grandma Mahtab wanted to show Dara ...
… here look,…
REFLEXIONES DE LOS CREADORES 
Gourmet_DAO
Gourmet_DAO pastila - seems like something on marshmallow
hashar - such as volunteering, free work by the whole village for building a house, digging a canal, harvesting or fallen branches after a hurricane.
Estado de energía semanal
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