Throughout March, Dean had been busy with the advertising for Price's List, thanks to the door-to-door sales he and Simon had conducted over the previous two weeks. In total, Price's List received over 300 advertising orders this month, with the majority being affordable rental listings.
Jerry, who managed nearly 500 properties on the east side of the river, had about 55% of them sitting vacant. Because he had a taste of success with Price's List, he alone contributed nearly 100 posted ads to Dean.
The remaining 200-plus advertising requests mostly came from a variety of job recruitments, as well as other rental companies' listings. With Price's List charging so low, its advertising appeal was very cost-effective for many companies.
And these 300-plus advertising orders brought Dean a cash income of over 3500 US Dollars. See, the operating costs of Price's List were no longer an issue.