The Daybreak Studio had a reputation amongst crafting players, and even a high level player like Fearless knew a thing or two about them.
Although this group of people had considerable influence in the game, their actions had made them infamous. Petty crimes like looting of players and monster drops were a common thing in a game, what they did, however, was far more despicable. They would monopolize the supplies of valuable in game items and inflate their prices ridiculously. Their actions had rendered several game servers unplayable, turning them into ghost servers.
It was common knowledge that a good reputation was essential to the success of a studio. Which was why it was a miracle that a studio like Daybreak could even survive let alone maintain their influence.