Kapitel 1268: Chapter 1268: Average daily loss of 187 million yuan
The business capabilities of the acquisition team at Jiuding Securities are beyond doubt.
Xia Yu set a two-day deadline to complete the acquisition of eleven fresh food suppliers, and it was fully completed within two days.
Of these eleven suppliers, apart from the seven that had stopped supplying to 7-Eleven, the other four suppliers had not participated in the supply disruption, but were also bought out strongly.
It's just that this kind of acquisition that relies purely on money is efficient, but it is relatively expensive.
The total cost of acquiring the eleven fresh food suppliers, including Kuroki Ryori, Matsuno Sushi, Ao no Ya Shokuhin, Kappa Ryori, and Tokubei Shokuhin, was 16.74 billion yen.
After the acquisition of these eleven fresh food suppliers was completed, Jiuding Securities Company immediately transferred ownership to 7-Eleven.
The crisis of 7-Eleven running out of fresh food was instantly resolved, and there were no repercussions.
However, the one who suffered as a result was Ito-Yokado.
On the morning of 18 November, the Zennikkei News and a number of newspapers all reported the relevant news.
'...Eleven fresh food suppliers, including Kuroki Ryori, Matsuno Sushi, Ao-ya, Kappa Ryori and Tokubei, have terminated their cooperation with Ito-Yokado Convenience Stores as of today and signed long-term supply agreements with 7-Eleven Convenience Stores. Consumers who purchase the above brands should go to 7-Eleven Convenience Stores.'
'Sugoi!'
Early in the morning, when Aoki Go, the president of Lawson Convenience Store, arrived at the company and read this news on the 'Zennihon News', he couldn't help exclaiming in surprise.
'This is completely unexpected. I originally thought that 7-Eleven was strong enough to be able to urgently mobilise food from five-star hotels, but I didn't expect their counterattack to be so swift and fierce.'
'What a formidable opponent. It really makes a difference to have the backing of a large financial group.'
Aoki was full of solemnity as he sighed.
From this alone, he could feel the terror of 7-Eleven.
If Lawson encountered such a crisis, he would find it difficult to resolve it within two days and ensure a smooth transition.
Of course, with the size of the Daiei Group behind Lawson, no supplier would dare to do so, unless they were willing to make enemies with the largest retail group in the island country.
'Now it's Suzuki Toshifumi who's in a hurry, haha...'
It seems that Aoki was smiling as he thought about his old rival Suzuki Toshifumi's flustered appearance.
'Seven-Eleven is a very strong opponent, but now Ito-Yokado has been hit again, so let's just go ahead with the original plan. It's time for us to take action.'
After muttering to himself, Aoki immediately told his secretary to notify all the senior management to meet.
...
The situation was just as Aoki expected.
When Suzuki Toshifumi learned that his side had been cut off, he was furious and lost his temper in the office, cursing 7-Eleven Convenience Store.
The impact of cutting off all fresh food supplies to nearly 1,000 Ito-Yokado convenience stores was catastrophic, much greater than the crisis encountered by 7-Eleven Convenience Store!
There was no room for manoeuvre, and it was made public.
Although the circulation of the 'Zennihon Shimbun' was not as influential as newspapers such as the 'Yomiuri Shimbun' and 'Asahi Shimbun', it was also a newspaper with a daily circulation of more than 3 million copies.
Coupled with reports in other newspapers, at this moment, I don't know how many consumers learned about the situation of Ito-Yokado, and some even went into the store to verify the authenticity of the news.
It was impossible for Toshifumi Suzuki to solve this crisis immediately.
The number of stores that Ito-Yokado Convenience Store was proud of made it even more difficult.
On that day, the average daily turnover of Ito-Yokado Convenience Store plummeted directly to 225,000 yen.
In the next two days.
The average daily sales per store were 204,000 yen and 197,000 yen respectively.
It was not until the fourth day of the crisis that Suzuki Toshifumi solved the problem of fresh food supply in all stores.
The solution was not a long-term one, because he divided all stores into areas and looked for local restaurants and suppliers of a certain scale to provide fresh food.
However, because there was no unified supplier, the quality of fresh food was uneven, and the variety was not as rich as before.
But it is better than having no fresh food supply.
In this way, the average daily turnover of Ito Yokado's convenience stores has finally rebounded, but it has not returned to the 300,000 yen mark, only 269,000 yen, and the overall gross profit margin of goods in a single store has dropped a lot.
There is no way around it. In convenience stores, the turnover and gross profit of fresh and cooked food is very scary.
Before, when it was a 7-Eleven convenience store, fresh food products accounted for more than 50% of the total gross profit!
And because of fresh food products, the sales of other products were driven.
Now Ito-Yokado convenience stores have completely replaced the brands of fresh food products, almost driving away all the customers who were previously keen to buy fresh food.
Toshifumi Suzuki had not yet breathed a sigh of relief when new crises erupted one after the other.
First, Lawson Convenience Store announced a month-long sales promotion, followed by FamilyMart and 7-Eleven Convenience Store also announcing a month-long sales promotion.
The customer traffic and turnover of Ito-Yokado's convenience stores, which had just stabilised, plummeted again, falling back below 200,000 yen in daily revenue per store.
Suzuki Toshifumi and Ito Masatoshi hesitated about whether to follow suit, but after two days of pondering the situation, they saw that it was not good, and they could only grit their teeth and follow suit in the price war.
Suzuki Toshifumi, who had always claimed to retain customers with quality and never engage in price wars, had slapped himself in the face.
Even so, the revenue of Ito-Yokado's convenience stores only stabilized at around 200,000 yen, with relatively large fluctuations.
Once the campaign started, the company's losses increased from 133 million yen to 187 million yen every day.
The crisis did not end there.
7-Eleven and Lawson convenience stores were still waving their hoes to poach people, and within a short period of time, nearly 1,000 people applied to leave Ito-Yokado's convenience stores.
Of these nearly 1,000 people, 847 were poached by 7-Eleven.
With the number of staff in the 7-Eleven human resources department, it would be impossible to poach these 847 people without sleep or rest.
But with the full cooperation of a headhunting company such as Korn Ferry's island branch, it was going extremely well.
And the poaching has not stopped.
Resignation reports are still flying like snowflakes to the human resources department of Ito-Yokado.
Suzuki Toshifumi is at his wit's end, but there is no good solution. He cannot offer a higher position or a better salary.
With Ito-Yokado's current revenue, it is already operating at a loss. Once salaries are increased, the entire company's salary system will be affected. If one person's salary is increased by 5,000 yen (equivalent to HK$140), the entire company's 5,000-plus employees will result in an additional monthly management cost of more than 27 million yen, or more than 300 million yen a year!
And for someone who wants to quit and jump ship, a monthly salary increase of 5,000 yen is nothing!
If you jump ship to 7-Eleven, you can at least be promoted to a higher position. The salary at 7-Eleven is higher than that at Ito-Yokado for positions at the same level, not to mention the salary corresponding to at least one higher position?
One fifth of the employees applied for resignation, making everyone at Ito-Yokado Convenience Store uneasy. The top management, including Suzuki Toshifumi, tried to suppress the discussions among the staff, but their efforts were not very effective.
Many middle and lower-level department managers have submitted resignation letters. The morale is low, and how can the team be led?
Unless these people who have applied for resignation are removed from the company as soon as possible, the result will be that the strength of the 7-Eleven convenience store will rapidly increase, and the pace of expansion will further accelerate.
There is no way around it, so Suzuki Toshifumi can only ask the human resources department to hold the resignation letters, and then start recruiting on a large scale.
In the midst of all the chaos, a month passed in a flash.
It is worth mentioning that on November 28, at the island nation's 100th (provisional) National Assembly, all bills for the current National Assembly were passed. However, immediately afterwards, the opposition party submitted a no-confidence bill against the cabinet to the National Assembly, and Yasuhiro Nakasone immediately announced the dissolution of the House of Representatives and discussions on the agenda for the general election.
On 3 December, the Nakasone Yasuhiro cabinet issued a complete election announcement, and the polling day for the House of Representatives election was set for 18 December. Voting began at 8am and counting began at 8pm, with the election results being announced in various places on the morning of 19 December.
So as soon as December came, the intensity of the election competition skyrocketed several notches, and all the candidates from all parties used their maximum resources to hold election campaigns.
Major television stations, radio stations, newspapers and other media outlets bombarded the public day and night.
The fierce competition in the convenience store industry on the island nation was almost drowned out in the face of the general election.
Wöchentlicher Energiestatus
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Rangliste 
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Stein