Kapitel 28: Chapter 28: Jin Yong's Reflection
Pan Yuesheng is the third-in-command at *Ming Pao*, having been with the newspaper since its inception in 1959 under the leadership of Cha Liangyong. He can be considered a founding figure of *Ming Pao*.
Currently, he holds the position of Deputy Chief Editor. Since the release of the sales figures for *Jiu Ding Daily* yesterday, Pan Yuesheng has been paying close attention. Today, when he saw the latest updates from *Jiu Ding Daily*, he fell silent for a long time.
*Jiu Ding Daily* has emerged with great momentum. Just considering the sales figures from newsstands alone, it has already reached fourth place in the newspaper sales rankings in Hong Kong, just behind *Ming Pao* by a single spot, with a gap of only ten thousand copies. Additionally, considering the free copies distributed to the public, some of those recipients are likely to subscribe to *Jiu Ding Daily* formally. It's only a matter of time before *Ming Pao* is surpassed.
The fact that *Jiu Ding Daily* has achieved such results in just a few days since its launch, in stark contrast to *Ming Pao*, which has taken 19 years of ups and downs to reach third place in Hong Kong's newspaper rankings, leaves Pan Yuesheng with mixed feelings.
Without comparison, there is no harm. Pan Yuesheng had previously thought that the rapid rise of *Jiu Ding Daily* might be a fleeting phenomenon due to its lack of deep roots, and it would soon reveal its true nature.
However, after thoroughly reading *Jiu Ding Daily*, Pan Yuesheng realized he was mistaken. *Jiu Ding Daily* might not be a fleeting bloom but could very well become a perennial powerhouse.
The financial and business articles in *Jiu Ding Daily* are of such high quality that even someone with decades of experience like Pan Yuesheng finds them impressive. It is hard to believe such articles are written by a sixteen-year-old.
The young boss of *Jiu Ding Daily*, Xia Yu, is clearly no ordinary person!
Moreover, *The Qin Chronicles* has left Pan Yuesheng astounded! After all, the owner of *Ming Pao* is Jin Yong, a master of martial arts novels in Hong Kong and a key figure in the newspaper's success.
Having been a close friend of Jin Yong for decades, Pan Yuesheng has a keen eye, especially for martial arts novels. He can usually gauge a novel's potential success with just a small excerpt.
Now, with his sharp eye, Pan Yuesheng can see that *The Qin Chronicles* is absolutely on par with Jin Yong's works, and yet it's written by a sixteen-year-old.
Considering Xia Yu's age, even if he doesn't improve further, as long as he maintains his level and continues to produce new novels, *Jiu Ding Daily* is poised to develop into a newspaper rivaling *Ming Pao*. Furthermore, with its powerful financial and business commentary attracting enthusiastic investors, it will be challenging for *Jiu Ding Daily* to be just a fleeting sensation!
With *Jiu Ding Daily*'s ingenious and imaginative marketing strategies, Pan Yuesheng is filled with admiration.
Even though *Jiu Ding Daily* is new, as long as Xia Yu is in charge, the newspaper's influence will only grow stronger. Hong Kong's newspaper industry is bound to see the rise of a new giant.
The fact that one person can create such a powerful newspaper leaves Pan Yuesheng with nothing but respect.
It's incredible that such a prodigious young talent has emerged in Hong Kong, and the newspaper industry is in for a lot of excitement in the future!
Lost in thought, Pan Yuesheng didn't notice that Cha Liangyong had approached him.
"Old Pan, you look troubled. What's the matter?" Cha Liangyong asked, patting his old friend Pan Yuesheng on the shoulder with concern.
Pan Yuesheng came back to his senses and looked at Cha Liangyong's concerned expression, giving a wry smile as he said, "Old Cha, you're here just in time. There are some things I need to discuss with you."
"Let's go to my office and talk slowly!" Cha Liangyong nodded and said, leading Pan Yuesheng to his office.
As soon as they sat down, Pan Yuesheng took out two copies of *Jiu Ding Daily*, the first and second issues, and handed them over. "Take a look. You've missed a lot at the newspaper these past couple of days. The entire Hong Kong newspaper industry is in a whirlwind."
"Oh?" Cha Liangyong, curious, took the newspapers and began to read, though he was more reserved and preferred to thoroughly understand the situation before commenting. He did not speak further.
As time passed, Pan Yuesheng quietly drank his tea, observing Cha Liangyong. He noticed Cha Liangyong's expressions change frequently, sometimes raising his eyebrows, other times showing a strong reaction. When Cha Liangyong reached *The Qin Chronicles*, he was deeply immersed.
After a long time, Cha Liangyong put down the newspapers and sighed. "*Jiu Ding Daily* is indeed impressive. The author, Xia Yu, has a high level of skill. Not only does he write excellent articles, but *The Qin Chronicles* also demonstrates profound mastery. When did Hong Kong produce such a person? Could he be a university professor?"
Cha Liangyong looked at Pan Yuesheng with a questioning gaze.
Pan Yuesheng, smiling wryly, shook his head. "It seems I'm not the only one who underestimated this. Old Cha, if Xia Yu were a university professor, I wouldn't be surprised. But you might not believe it—Xia Yu is actually a teenager! And he's the owner of *Jiu Ding Daily*!"
Cha Liangyong raised an eyebrow, surprised. After realizing Pan Yuesheng was serious, he commented with admiration, "The younger generation is truly remarkable!"
"Who would have thought that the young people today are so incredible!" Cha Liangyong laughed.
"To write *The Qin Chronicles* at such a young age, and judging from his writing style, even though it's only a few tens of thousands of words, it clearly shows a trend of creating a unique style. If he maintains his level, Hong Kong's literary scene will soon see a new master of martial arts novels. He is indeed a genius. I'll need to write something."
With that, Cha Liangyong picked up his pen and began to write.
Pan Yuesheng, curious, stood behind Cha Liangyong, watching him write. When he saw the content, he helplessly said, "Old Cha, you're still in the mood to write a review for *The Qin Chronicles*, and it's a very high praise. You don't expect me to publish it, do you?"
"Why not? *The Qin Chronicles* deserves praise. There are parts that moved me deeply. If I had the chance, I'd love to have a long chat with this young friend," Cha Liangyong replied with a smile, not concerned.
"Old Cha, *Jiu Ding Daily* is eyeing us closely. The gap between us and *Ming Pao* is now very small. If you publish this review, it would only help *Jiu Ding Daily*. We would be giving them a free promotion!" Pan Yuesheng said urgently, worried that Cha Liangyong might publish the review and aid *Jiu Ding Daily*.
"Haha, Old Pan, it's been a while since I've seen you so anxious," Cha Liangyong chuckled.
Seeing his old friend still joking around, Pan Yuesheng felt helpless, clearly showing his disapproval.
"Alright, Old Pan, you're too worried. Think about it—given the current trend, even if I don't publish this review, *Jiu Ding Daily* will still surpass *Ming Pao* sooner or later. It's only a matter of time," Cha Liangyong explained.
Hearing this, Pan Yuesheng fell silent. Although he was reluctant to admit it, he knew that *Jiu Ding Daily* would soon surpass *Ming Pao*. The data might show it as early as today or tomorrow.
"If it's going to surpass us anyway, why fight against it? It's better to give him a personal favor. What we should really worry about is the Ma family and that newspaper queen. Why are we concerned about this?"
"Besides, why bother with the superficial ranking? What difference does it make if we are third or fourth? And you should have confidence in *Ming Pao*. Our foundation is strong, and our target audience is quite different from *Jiu Ding Daily's*. The impact on our sales will be minimal. Moreover, *The Qin Chronicles* has indeed moved me deeply. I can't help but express my feelings!" Cha Liangyong continued to explain.
Pan Yuesheng sighed, realizing he had been overly concerned.
As Cha Liangyong said, the gap between *Ming Pao* and the other newspapers was significant, and based on recent sales figures, *Ming Pao*'s performance was stable. The impact of *Jiu Ding Daily* on *Ming Pao* was minimal.
Even though *Jiu Ding Daily* targets a similar elite audience, it focuses on business and financial news, while *Ming Pao* is geared towards high-level intellectuals with a focus on current affairs and public life. There is some overlap, but elites are unlikely to be deterred by an extra newspaper. Therefore, his real concern should be the Ma family and the other major players in the industry.
It was clear that Xia Yu was a rising star
. It would be beneficial to build a good relationship with such a talented individual.
"Alright, Old Cha, I'll publish your review tomorrow," Pan Yuesheng said, then added with a sigh, "Xia Yu really ought to thank you!"
"Haha, it's a small favor. The rewards might be even greater in the future. Why not do it? Maintaining a good relationship with a rising giant newspaper is beneficial for *Ming Pao* too," Cha Liangyong laughed, finding no harm in adding a bit of praise.
He then continued to read the newspaper, occasionally shaking his head in admiration.
Wöchentlicher Energiestatus
-- Power-
Rangliste 
-- Power-
Stein