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When Nike signed Kobe, they didn't place much emphasis on him. At that time, Kobe had just had a contract dispute with Adidas and was released, and he was brought to court with his reputation ruined. The Lakers didn't even make the playoffs last season... Nike executives could never have imagined that Kobe would become the king of popularity this season!
Nike quickly changed their website homepage and the posters in all their major stores, elevating Kobe to the central position.
However, they changed it too soon; in another month or so, they would have to change it again, switching from a group poster to a solo poster...
Zhang Yang was locked by Kobe's gaze and walked fearlessly to the camera.
Earlier today, before he went to have lunch with Bynum, he was interviewed and asked the question, "Who is stronger, Kobe or Iverson?" His answer was, "The MVP is the best proof of a player's strength."
As a result, he received such a look from Kobe.