Kapitel 454: Is the CD the star of the future...?
Gamestar Electronic Entertainment's handheld consoles have been selling at a loss up to now, with an average loss of over $20 per unit.
So, to make a profit in the early stages, a substantial amount of electronic game sales are necessary.
Gamestar Electronic Entertainment expects annual sales of GSL handheld consoles to reach nearly 20 million units, and even 30 million units is not out of reach.
If it's 30 million units, that's over 600 million in machine cost losses.
To make up for it, they would need to generate at least 600 million or more in profits from electronic games.
The average profit from a first-party game with a million-unit sales volume is about $20-30 million.
Based on the current sales data of Gamestar Electronic Entertainment's first-party games, if supervised and developed by Takayuki himself, there is a possibility of aiming directly for sales in the tens of millions.
And if it's just a first-party game, it would be around one to three million units at most.
So under normal circumstances, the revenue from game cartridges this year can definitely offset some of the losses on the consoles.
But all of this is contingent upon games being released normally and cartridge supplies remaining stable.
However, now, there is a problem with cartridge production, and this problem may directly affect three months of cartridge production capacity.
It's currently a high-frequency confrontation between the two sides, and any slight mistake from either side could affect the future situation.
"Sorry, sir, there's been a shortage of cartridges recently. You'll need to wait a bit longer for The Legend of Zelda: Ocarina of Time cartridge you're looking for."
"More waiting? I've already waited for half a month."
By May, the shortage of cartridges began to gradually manifest.
Gamestar Electronic Entertainment has been trying to allocate more cartridges to popular titles like The Legend of Zelda, which is somewhat unfair to other titles, but it's unavoidable. Prioritizing games with more players is the necessary choice now.
But even so, cartridge inventory is gradually running out.
This isn't just for one region; game cartridges need to be provided to the whole world.
To address player dissatisfaction, game stores promised to provide free shipping to these users and even include a free digital game when they receive cartridge shipments, which they can redeem in the online store in the future.
This could alleviate player dissatisfaction slightly, but their demand for entertainment, as Nagao said, will not diminish. On the contrary, they will be even more eager to get the entertainment brought by electronic games.
Nintendo in the past was very good at playing with hunger marketing, deliberately creating shortages of certain popular titles to make users even more eager to get their games.
But that was based on absolute dominance.
Previously, if Takayuki wanted to do this kind of thing, it would definitely be fine because at that time there were hardly any competitors, and players could accept some gimmicks from him.
But not now, Surray Electronics is watching closely.
Some disappointed players walked out of Gamestar Electronic Entertainment's stores, and the staff at stores selling Surray Electronic games on the same street immediately enthusiastically attracted players over.
"Sir, you can come to our store to try out our latest game titles. Some of them are no less than what Gamestar Electronic Entertainment offers."
The player was somewhat disdainful; he didn't believe the clerk's nonsense.
But after seeing the cool game video footage at the entrance of Surray Electronics, he couldn't help but feel a little tempted.
Once people get used to the entertainment brought by electronic games, they can't easily accept losing it.
Although old games can still be played, no one can resist having cooler, more updated games.
In the end, the player walked into the store and bought a handheld console and a few games.
Because even if these games don't match the quality of Gamestar Electronic Entertainment's, the overall quality isn't much worse.
Because these games were all made by studios that had worked on games for Gamestar in the past.
Gamestar Electronic Entertainment is the enlightenment of the gaming industry in this world and also the Whampoa Military Academy of the gaming industry. It has produced countless outstanding game developers, who are treasures of this industry.
Now, Surray Electronics also has many games of quality exceeding three and a half stars.
Players who aren't too demanding about the quality of electronic games can also accept them.
Among the stores, players ultimately reluctantly chose Surray Electronics.
And in the media, Nagao's excitement rose again.
The previously strong sales data from Gamestar Electronic Entertainment left him somewhat lacking in confidence.
But now, seeing their sales momentum grow rapidly while the competition begins to slow down due to production capacity limitations, he started to mock them with a somewhat gloating tone.
Previously, he felt a bit short-changed to buy Gamestar Electronic Entertainment for 10 billion, then thought about buying it for 3 to 4 billion, but now it seems, he might not need 3 to 4 billion, a dozen million should be enough. It depends on whether Gamestar Electronic Entertainment is willing to let go, or if Gamestar Electronic Entertainment decides to reintroduce game consoles with disc carriers, Surray Electronics might be able to provide some 'technical assistance'.
In any case, in any interviews related to Nagao in the media, his words are always very ambiguous.
And he occasionally boasts about how much capital his new online shopping fantasy has gained favorably, and how many stable users his new online shopping fantasy has gained.
In this situation, he didn't forget to advertise and brag about himself a bit, which is also somewhat clever.
At this time, Surray Electronics also took the opportunity to promote the benefits of their disc standard.
The biggest advantage of discs is their low cost, and the materials are also very easy to obtain.
As long as they obtain authorization, even an enterprise with no technical background can quickly set up a mature disc production line, with no restrictions on production capacity whatsoever.
So if other third-party manufacturers loyal to Gamestar Electronic Entertainment are interested, they are willing to provide any technical support.
If third parties want to set up a disc production line directly, their technical staff will definitely provide the best technical support.
For a time, there are more and more statements about the advantages of discs, and some interested experts also took the initiative to promote the disc carrier, calling it the star of the future. The uncertainty of flash memory chips is too much, the material costs are higher than discs, and there are difficulties in mining. Finally, they even brought up the environmental argument; the production process of discs is more environmentally friendly, making them the best choice for many regions to develop industries.
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