Kapitel 221: Why did the sales decrease?
At the moment, due to Takayuki's contractual restrictions, even if this thing sells like hotcakes, the game console absolutely cannot increase in price, nor can it decrease in price, it must be sold at the original price.
This is something that American department stores don't understand.
Right now, it's the perfect time to raise prices.
Look at how popular the light gun is. Even if it were to increase to three hundred dollars per unit, there would definitely be plenty of people willing to buy.
But Gamestar Electronics Entertainment doesn't listen to any of this; the price must remain unchanged no matter what.
Helplessly, these American department stores can only purchase at the original price.
And the result is that the products quickly sell out, far exceeding Takayuki's expectations, passively leading to a short-term hunger marketing strategy.
During this period of shortage, the desire to purchase within those eager to buy people's hearts couldn't be satisfied, and instead, it became even stronger.
This involves certain psychological factors.
Otherwise, there wouldn't be so many companies in later generations popularizing this hunger marketing strategy.
Because it's a proven effective tactic.
Sell a small quantity of products, then suppress people's desire to buy.
Then when the product is restocked, these people will immediately engage in retaliatory consumption, without even considering whether they really need the item.
In short, if something is scarce, people feel they should have it, satisfying their inner desire to purchase.
But Takayuki doesn't want this to happen. Having experienced countless instances of this marketing ploy in past lives, he really doesn't like this behavior, so he has always produced an excess of game consoles, but still manages to sell them all, it's just a matter of time.
Meanwhile, inside RedFruit Company, the financial report data for the past week has been updated, and the executives have gathered for a meeting.
As CEO, Klaus isn't sitting; instead, he's standing with his hands resting on the table, his gaze fixed on the people in the meeting room.
"I want to know why our personal computer sales data decreased by ten percent this week? What's the reason?"
At the previous International Consumer Electronics Expo, their company had just announced the latest personal candy-colored all-in-one computer.
It was immediately well received upon release.
Then, when it was sold in February, their product immediately broke the company's historical sales record.
This was truly something worth celebrating.
That day, they celebrated the successful sales strategy of the company, and then prepared to step up efforts to take the company to the next level.
However, they didn't expect an unexpected situation to arise in the first week of March.
According to the normal sales curve, their product should have seen a surge in sales in the first week, followed by a decrease of about thirty percent in the second week, with subsequent weeks seeing a sales decline of twenty-three percent.
But in the first week of March, there was a sudden ten percent decrease, which the CEO couldn't understand.
"Marketing and advertising department, has there been a decrease in your advertising investment?"
"Absolutely not, in fact, we've increased some investments. We've invested over ten million dollars in marketing costs on television, the internet, and various billboards."
Klaus then looked at the research and development department. "Has there been any negative feedback about the product?"
"Absolutely not, there haven't been many complaints about the product so far."
Klaus looked at the other people, questioning the high-level executives of each department one by one.
But the result was that they didn't encounter any problems.
But still, sales decreased by ten percent this week.
At this point, a cautious executive raised his hand and said, "Well, March should be a low point in consumption, so a ten percent decrease is normal. By mid-year, sales should rebound. I think there shouldn't be any problem."
Klaus looked at the executive, feeling that what he said made some sense.
Otherwise, there was no other explanation for why sales suddenly decreased by ten percent this week.
Klaus said to the crowd, "Okay, you guys just keep up the current situation. I don't want any product PR crises."
"Klaus, you can rest assured about this, we still have confidence."
In the high-level meeting of RedFruit Company, everyone pledged confidently.
They were all top talents in their fields, and there shouldn't be any major accidents.
They also thought that this week's decrease should only be an unexpected event, just a slight decline in the overall consumer spending power this week.
But in fact, at this time in the United States, consumer spending power was booming, so how could it possibly decrease?
This was something that the people at RedFruit Company hadn't noticed yet.
At the same time, Morgan Group, Lierda, and other companies also found that their product sales were inexplicably decreasing.
They didn't understand what the reason could be.
It seemed like there hadn't been any industry changes recently.
And there hadn't been any mention of new competitors.
At this moment, they still hadn't paid any attention to Gamestar Electronics Entertainment.
Because from start to finish, they had always considered it something for children to play with, just a bunch of kids, how could it possibly affect their product sales?
They were targeting more adult audiences, not those brats.
But now, those consumer powerhouses in their eyes were one by one competing with their children to play with the light guns in front of the TV.
"Dad, you're done with this game, it's my turn!"
"Son, don't rush, let your dad play a little longer. This dog is too annoying, I have to make sure it understands how powerful your dad is. Your dad is a sharpshooter who never misses in the shooting range!"
"Tsk, you're just bragging. Last time, Uncle next door told me that he beat you up badly in the shooting range."
"Why are you listening to his nonsense? Don't you trust your dad?"
"I didn't believe it at first, but dad, look at you now, you're even worse than me. At least I can hit ten ducks, how many can you hit?"
The father's face turned red, then he said, "You little brat, don't be so proud. I'm just not very familiar with this thing at first, but next, I'll show you my sharpshooter skills."
"Well, dad, what if you lose to me?"
"Then whatever gift you want, just say it, I'll definitely buy it for you."
The child's eyes lit up. "Okay, it's a deal then."
Father and child were having fun together, forgetting about the computer, forgetting about other electronic products, now only thinking about snatching the game console with their child.
And the child had already made up his mind that if his father lost this round, he would make his father buy him a GB game console.
He had long heard other classmates say that it's even more fun than the SFC, and many kids already have it in school, so of course, he wants to own one too.
Wöchentlicher Energiestatus
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Rangliste 
-- Power-
Stein