It was Sunday afternoon and Ben was sitting at his desk in his dorm room, checking the standings for the strategic marketing competition on his laptop. Over the past couple of days, everything had gone according to plan. In fact, even better than expected, because his group was in 2nd! The best part was...they were pushing into 1st!
There was only one round remaining and no team had joined corporate, showing that his plot to scorch the Earth with insults was a great success!
Watching the progress of Ben's group, the other teams realized they'd made a mistake. However, joining a slow-growth niche now was no longer a profitable option. In addition, Ben already dominated the segment, which would make it even harder to gain traction. This was the benefit of Ben's first-mover advantage! He held a monopoly!
Smirking, he overjoyed that his corporate sugarmommy was to be his alone! The other groups couldn't touch her! 'Do not pass goo… Do not collect three-fiddy…'