In the case of Airbnb, simplicity was key. By simplifying the search process, they made it easier for users to book. For Spotify, it was personalization. Giving users more relevant music suggestions kept them engaged. For Nike, it was a combination of visual appeal and easy navigation. High - quality images and clear product descriptions along with better navigation made for a successful redesign.
One redesign success story is that of Airbnb. They redesigned their user interface to make it more intuitive. The new design focused on simplifying the search process for accommodations. This led to increased user engagement as it became easier for people to find the places they wanted to stay, resulting in higher bookings.