Although e-commerce copywriting and literary writing were both creations, they were different in terms of purpose, audience, content, and so on.
The main purpose of literary writing was to create works of art to express the author's thoughts, feelings, and values. The readers of literary works were generally readers with aesthetic and cultural attainments. Through reading literary works, readers could feel the author's emotions and thoughts.
The main purpose of e-commerce copywriting was to market and sell goods. The target audience of an e-commerce copy was generally consumers with shopping needs and spending power. E-commerce copy needed to attract consumers 'attention through concise, vivid and interesting language to make consumers interested in the product and eventually buy the product.
In terms of content, literary writing generally focused on the expression of emotions and values, while e-commerce copywriting focused more on marketing and sales information transmission. The content of literary writing could be product introduction, usage methods, product advantages, etc. The content of e-commerce copywriting was more about product introduction, price concessions, purchase process, etc.
E-commerce copywriting and literary writing were two different ways of creation. The purpose, audience, and content were different. When creating, one needed to make choices and adjustments according to different needs and goals.
The e-book is an electronic device that uses an e-paper screen reader. Unlike traditional e-books, the e-book reading experience is more realistic. Since the e-paper screen can better reflect words and pictures, the e-book can better protect the reader's eyes and the reading experience is more comfortable.
The differences between e-books and e-books mainly included the following aspects:
1. Screen size: e-books usually use a smaller screen size, usually between 4 to 7 inches, while e-paper books use a larger screen size, usually 10 inches or more.
2. Reading experience: Since the e-paper screen can better reflect text and pictures, the reading experience of e-paper books is more realistic and comfortable. E-books, on the other hand, often required a finger to gently swipe the screen to read due to the smaller screen size.
3. Reading cost: Since the screen of the e-paper book is more energy-efficient, it has a longer service life and is more environmental friendly because it does not require batteries. In contrast, e-books required batteries or mobile charging devices to charge, so their lifespan and environmental friendliness were not as good as e-paper books.
Storage capacity: E-books usually have a large storage capacity to store a large amount of text and pictures. On the other hand, e-books usually had a higher storage capacity and could store more e-book content such as books and notes at the same time.
The e-book was a reader that provided a more realistic reading experience, was more environmental friendly, had a longer lifespan, and had a larger storage capacity. On the other hand, e-books were more portable and had a smaller storage capacity, but the reading experience was more realistic.
The differences between e-books and e-paper books mainly included the following aspects:
1. Reading method: E-paper books are a type of reader that uses the same reading mode as paper books and can be read normally. E-books are texts stored in electronic methods that need to be read through an e-reader.
2. Screen size: The larger screen size of an e-book is usually more than 10 inches, while the smaller screen size of an e-book is usually around 3 inches.
3. Reading effect: Since the e-paper book uses the reading mode of the paper book, the reading effect is more comfortable. The e-paper book can be repeatedly read and crossed, but the e-book does not support these functions.
4. Price: The price of e-books is usually higher than e-books because they use more expensive technology. The price of e-books is relatively lower because they are more popular electronic devices.
In general, the difference between e-books and e-paper books was mainly in the reading method and screen size. Choosing a suitable reader for oneself could be based on needs and budget.
The top ten rankings of the Jade e-commerce platform were as follows:
1. Emerald House
2. China Jade Network
3. Jewel First City
4. Emerald specialty store
5. Emerald Agate Hall
6. Cuifu Hall
7. Hetian jade emerald
8. Imperial Jade
9. Shihuiyao Jade City
10. Yeyi emerald
These rankings were based on market influence and user reputation. These platforms provided a rich variety of jade products and one-stop shopping services. Customers could choose the right platform to purchase according to their needs and preferences.
E-commerce refers to the process of trading goods through the Internet and digital technology. The following are a few e-commerce case studies:
1 Taobao: Taobao is one of the largest online shopping platforms in China, founded in 2003. It allows consumers to find various products and conduct transactions with other consumers. Taobao attracted consumers with its extensive inventory, secure payment system, and powerful search engine.
2.36Dong: 3.36Dong is one of the largest online retail companies in China, founded in 1998. It provided a variety of goods, including home appliances, digital products, clothing, household items, and food. It attracted consumers with its fast delivery system and high-quality customer service.
3 Amazon: Amazon is one of the world's largest online retail companies, founded in 1994. It offered a variety of goods, including books, electronics, household items, toys, and music. Amazon attracted consumers with its extensive merchandise library, powerful e-commerce platform, and excellent customer service.
4.Alibaba: Alibaba.com is one of the largest e-commerce companies in China, founded in 1999. It offered a variety of goods, including clothing, shoes, hats, electronics, and household items. It used its e-commerce platform, logistics, and payment system to attract consumers.
These e-commerce case studies show that successful e-commerce companies need to have a wide range of merchandise, fast delivery systems, excellent customer service, and a strong e-commerce platform.
An e-book is an e-book that uses an e-ink screen. It's similar to a traditional paper book, but it uses electricity instead of chemical energy to read. E-books first appeared in the late 1980s and early 1990s. At that time, the technology was not very mature, but now it has developed into a more popular reading device.
There were several main differences between e-books and e-books:
Reading experience: The reading experience of an e-book is better than an e-book because the e-ink screen can better reflect and render the text, making the text look clearer and more realistic.
2. Screen size: The larger screen size of an e-book is usually larger than an e-book to better display more text and content.
3. Price: Due to the higher technology and cost of e-books, they are usually more expensive than e-books.
4. Reading methods: E-books can be used to read before going to bed, avoid interruption while reading, read long articles, etc. E-books are more suitable for quick browsing and searching for content.
E-books are a more comfortable reading device with a better reading experience and a larger screen size, but they are also more expensive and harder to obtain.
Sishun E-Commerce Co., Ltd. was a cross-border e-commerce company established in 2007 with its headquarters in Shanghai, China. The company is mainly engaged in the global sales of MKO tools and equipment products, selling products through self-operated platforms and third-party platforms such as Amazon, Taobao, Wish, AliExpress, etc. Sishun had established 17 branches and warehouses in the United States, Canada, the United Kingdom, Australia and other countries and regions. The total warehouse area exceeded 300,000 square meters, completing the global supply chain layout. The company has more than 10 million members worldwide, with revenue of more than 3 billion yuan in 2020, making it the largest cross-border retail company in China. Sishun had more than 1000 employees, 95% of whom had bachelor's degree or above, and 6% of whom had doctor's and master's degrees. The company also had various technical staff, accounting for 30% of the total number of employees in the company, of which senior technical staff accounted for 35%.
The requirements for being an e-commerce anchor vary from platform to platform, but the following requirements are usually met:
1. Have a good image and communication skills: E-commerce anchors need to be able to show their image and eloquence in front of the camera to establish a good relationship with consumers.
2. Have certain live streaming skills and skills, such as how to attract the audience's attention, how to control the rhythm of the live broadcast, how to interact with the product, and so on.
3. Possess marketing ability and sales skills: E-commerce anchors need to understand the characteristics and advantages of the product. They can convey the value and characteristics of the product to the audience through live broadcasts and help consumers make purchasing decisions.
4. Have a good social media influence and reputation: E-commerce anchors need to have a certain influence and reputation on social media to attract more consumers and merchants.
5. Have a certain financial ability and sense of responsibility: E-commerce anchors need to have sufficient financial ability and sense of responsibility to bear the live broadcast expenses, product costs, and other related expenses.
It should be noted that the nature and requirements of e-commerce anchors may vary with the changes in the platform and market, so it needs to be judged and adjusted according to the specific situation.
A cross-border e-commerce platform referred to a platform that combined cross-border trade with the Internet to provide cross-border commodity trading, payment, logistics, and other services. At present, there are many common cross-border e-commerce platforms around the world, including Amazon, Taobao, Best Buy, Walmart, Target, Home Warehouse, Procter & Gamble, and DHL.
These platforms had a large user base and strong brand influence around the world, providing a wide range of products and a variety of choices, while providing convenient payment methods, logistics channels and after-sales services. Through the cross-border e-commerce platform, consumers can buy their favorite products in any country and enjoy the global supply chain and a wide range of products.
For e-commerce books, you can refer to the following suggestions:
1 << The Real Combat of Online Marketing >> ·Giveson
This book was one of the classics in the field of online marketing. It introduced various strategies and practices of online marketing. The book includes how to build a brand, attract customers, develop advertising strategies, and conduct search engine optimization. It is very helpful for entrepreneurs or salespeople who want to start a business in the e-commerce field.
Psychology of E-Commerce Bice and El Hunter
This book introduced the psychological factors in the process of e-commerce, including consumer behavior, purchasing decisions, customer relationships, and so on. By understanding these psychological principles, one could better understand the needs and psychology of consumers and thus better develop e-commerce business.
3 " E-Commerce Operation "-
This book mainly introduced the basic knowledge and skills of e-commerce operations, including store renovation, product placement, search engine optimization, logistics, customer service, and so on. By studying this book, one could understand the processes and methods of e-commerce operations and thus better carry out e-commerce operations.
4. E-Commerce Data Analysis. Teal and Paul Hawk
This book introduced the basic methods and techniques of e-commerce data analysis, including user behavior analysis, sales data analysis, website traffic analysis, and so on. By studying this book, one could better understand the importance and methods of e-commerce data analysis to better optimize e-commerce business.