I'd suggest checking manga forums or dedicated Bleach fan sites. They often have detailed breakdowns and recommendations on where to pick up after a specific part. Sometimes, the author or official sources might provide cues as well.
Rukia would probably be very critical at first. Since she is quite serious, she might nitpick the inaccuracies in the fanfiction. But she might also secretly enjoy the ones that show her in a positive light, like those highlighting her friendship with Ichigo. In the Bleach universe, characters are used to their own stories, and fanfiction would be a whole new and unexpected take on their lives. The zanpakuto spirits might also have interesting reactions if they could read, as they have their own personalities and might be offended or flattered by how they are depicted in the fanfictions.
By focusing on the key moments from the trailer. For instance, if the trailer showed a powerful new weapon, the fanfiction might have characters speculating about its power and how it will be used in the movie. It could also show characters' reactions to the new looks of the heroes, like Thor's new physique, which was quite different in Endgame.
Character insights. When a fanfic focuses on the characters' reactions, it allows readers to see deeper into their personalities. For example, seeing how Ichigo reacts to a new Hollow threat in a different way than in the original story can be very captivating.