Ryuk would probably just be amused. He is a Shinigami who has seen a lot in his existence. Fanfiction is just another strange human creation to him. He might chuckle at some of the more outlandish ideas in the fanfictions, like a character having superpowers beyond the Death Note.
Naruto would first be extremely confused by the rules of the Death Note. His understanding of power and its consequences is rooted in his ninja training and his own moral compass. The Death Note's rules, which seem so simple yet so deadly, would be completely foreign to him. He would question why anyone would create such a thing and would be very hesitant to even consider using it, as it goes against everything he stands for in his world of ninjas, friendship, and protecting the innocent.
The shinobi world's reaction would be complex. At first, there would be disbelief. Many would think it's some kind of new genjutsu or a hoax. But once they realize it's real, the more superstitious ninja would see it as a curse from the gods. The Hidden Sand Village might see it as a potential weapon against their enemies, while the Hidden Mist Village might be more cautious due to their history of bloodshed. The shinobi academies would start teaching about the Death Note as a new and dangerous threat. There would also be a black market for Death Note information, with some trying to sell false ways to protect against it.
The Death Note manga concludes with Light's defeat. His schemes are uncovered, and he's unable to escape the consequences of his actions. It's a satisfying and impactful ending.