Well, 'Unholy' seems to delve into complex relationships and the darker side of human emotions. The music and the way Sam Smith sings it add to the intrigue of the story it tells.
I'm not entirely sure about a specific 'Adidas repeat' story directly related to Sam Smith. However, Sam Smith is a well - known artist. Adidas might have had a successful collaboration with Sam Smith in terms of marketing campaigns. Maybe Sam Smith wore Adidas products in public appearances or in music videos, which increased the brand's visibility among his fans.
Perhaps Adidas used Sam Smith's star power. Sam Smith has a huge following, and Adidas might have capitalized on this. By having Sam Smith associated with their brand, Adidas could have reached a wider audience.
Well, 'The Unholy' is purely fictional. It was crafted by the imagination of the writers and not inspired by any actual happenings. The story and its elements were made up for entertainment purposes.
In most cases, 'Unholy' is not rooted in real events. It's probably the product of the creator's imagination and creative process. There's no evidence suggesting it's based on actual happenings.