One element is the lyrics. If the lyrics are about dark topics like death, ghosts, or curses, it can be scary. For example, lyrics that describe a spooky encounter with a supernatural being. Another is the tone of the rap. A slow, deep, and menacing tone can add to the scariness. Also, the setting where the rap takes place. If it's in an abandoned place like an old factory or a haunted house, it gives a creepy vibe.
I'm not entirely sure specifically what 'koneko neko neko visual novel' is about as it could be quite a niche or not widely known one. It might be a visual novel centered around cat - like characters (since 'neko' means cat in Japanese). Maybe it has a story about the adventures of these cat - themed characters in a fictional world.
Well, here's one. In a small town, there was a rap battle. A young rapper named Jay took part. He rapped some really bold lyrics. But after the battle, he started having nightmares. In his dreams, he was in a dark room and a shadowy figure was rapping at him, criticizing his skills. Every night the dream got worse, and the figure got closer. One day, he decided to stop rapping, and the nightmares finally ceased.
Maki in fanfiction usually has a fierce loyalty to her friends, especially Yuta. She is the type to fight for what she believes in. Yuta is sometimes portrayed as being a bit naive in the ways of the world outside his own small circle, but his pure heart makes him endearing. In many stories, their different personalities create an interesting dynamic, like in a story where Maki's boldness gets them into a risky situation and Yuta's calm thinking gets them out.