One of the best ad stories could be the Apple '1984' ad. It was revolutionary. It presented Apple as a rebel against the conformist computer world, which was dominated by IBM at that time. The ad was more like a short film and it grabbed people's attention instantly, making Apple a very cool and innovative brand in people's minds.
One of the best ad stories is Apple's '1984' Macintosh ad. It was revolutionary. It presented Apple as a rebel against the established computer norms, like IBM. The ad was shown during the Super Bowl and its dystopian, thought - provoking imagery captured the public's imagination. It not only promoted the Macintosh but also established Apple as an innovative and forward - thinking brand.
The selection of the best 200 ad stories could be a complex process. It could involve considering multiple factors. Audience engagement is a key factor. Ads that generate a high level of interaction, such as likes, shares, and comments on social media, are likely to be considered. Another factor could be the brand recall. If an ad is so memorable that consumers can easily remember the brand associated with it, it has a good chance of being selected. Additionally, the long - term impact on the brand's image and reputation also plays a role. An ad that positively influences how the brand is perceived over time is more likely to be part of the best 200.
Some of the best 2000ad graphic novels include 'Judge Dredd: The Day the Law Died'. It's a classic that shows the chaos in Mega - City One when Judge Cal takes over. Another great one is 'Nemesis the Warlock'. It has an amazing and complex story with a unique art style.
We can learn simplicity. Many best ad stories are simple in their messaging. For example, Volkswagen's 'Think Small' ad. It just focused on the small size of the Beetle as an advantage, which was different from other car ads at that time. We can also learn about emotional connection. Ads like Budweiser's Clydesdale commercials create an emotional bond with the audience. They tell a story that tugs at the heartstrings.
We can learn various marketing strategies. For example, how to target different audiences effectively. Also, we might learn about the use of creative elements like unique visuals or engaging storylines to capture people's attention.
Creativity is a key element. In the best case stories, like Apple's ad campaigns by TBWA\Chiat\Day, the agency was creative enough to show the unique features of Apple products in a very appealing way. Another element is understanding the target audience. For example, in Pampers' ads by Saatchi & Saatchi, they knew exactly what parents wanted and created ads that addressed those needs.
Some of the great 2000 AD graphic novels include 'Judge Dredd: The Complete Case Files'. It's a classic that features the iconic Judge Dredd character. His no - nonsense approach to law enforcement in the dystopian Mega - City One is really engaging.
Another highlight is the Budweiser's Clydesdale horses ads. These ads often told heart - warming stories. For example, the ones where the Clydesdales pulled the beer wagon through snow or participated in parades. They associated the brand with strength, tradition, and a touch of Americana, which made Budweiser not just a beer but a part of American culture.
One great case is from Ogilvy. They created a very impactful ad campaign for Dove. The 'Real Beauty' campaign was revolutionary. It focused on real women's bodies instead of the typical 'perfect' models. This not only increased Dove's brand awareness but also changed the conversation around beauty in the advertising world.