Creativity is a key element. In the best case stories, like Apple's ad campaigns by TBWA\Chiat\Day, the agency was creative enough to show the unique features of Apple products in a very appealing way. Another element is understanding the target audience. For example, in Pampers' ads by Saatchi & Saatchi, they knew exactly what parents wanted and created ads that addressed those needs.
One great case is from Ogilvy. They created a very impactful ad campaign for Dove. The 'Real Beauty' campaign was revolutionary. It focused on real women's bodies instead of the typical 'perfect' models. This not only increased Dove's brand awareness but also changed the conversation around beauty in the advertising world.
One horror story could be when an ad agency promised a client a huge social media reach but used unethical tactics like buying fake followers. As a result, when the client launched a product, the engagement was extremely low because the so - called followers were not real customers. This led to a damaged reputation for the client and a lawsuit against the agency.
One memorable old ad agency story is about an agency that had to promote a new line of luxury watches. They created a high - end brochure with photos of the watches in exotic locations. The brochure was sent to a targeted list of wealthy individuals. This simple yet elegant approach led to a significant increase in sales for the watch brand.
Well, there was an old ad agency that was tasked with promoting a new type of coffee. The agency decided to use a rather unconventional method. They hired actors to pose as coffee connoisseurs in cafes around the city. These 'connoisseurs' would start conversations about this new coffee and how amazing it was. Word spread quickly, and soon the coffee became very popular.
One of the best ad stories could be the Apple '1984' ad. It was revolutionary. It presented Apple as a rebel against the conformist computer world, which was dominated by IBM at that time. The ad was more like a short film and it grabbed people's attention instantly, making Apple a very cool and innovative brand in people's minds.
Sure. One well - known horror story was when an ad agency created an offensive ad for a major brand. The ad contained elements that were culturally insensitive, which led to a huge public outcry. The brand's reputation took a big hit, and they had to issue multiple apologies. The ad agency was blamed for not doing proper research on cultural sensitivities, and they lost several other clients as a result.
One of the best ad stories is Apple's '1984' Macintosh ad. It was revolutionary. It presented Apple as a rebel against the established computer norms, like IBM. The ad was shown during the Super Bowl and its dystopian, thought - provoking imagery captured the public's imagination. It not only promoted the Macintosh but also established Apple as an innovative and forward - thinking brand.
The selection of the best 200 ad stories could be a complex process. It could involve considering multiple factors. Audience engagement is a key factor. Ads that generate a high level of interaction, such as likes, shares, and comments on social media, are likely to be considered. Another factor could be the brand recall. If an ad is so memorable that consumers can easily remember the brand associated with it, it has a good chance of being selected. Additionally, the long - term impact on the brand's image and reputation also plays a role. An ad that positively influences how the brand is perceived over time is more likely to be part of the best 200.
A mailroom at a talent agency had a story that inspired many. A young mailroom attendant was really into acting and would often perform monologues during his breaks. One day, an agent overheard him and was so impressed that they decided to give him a chance. He started getting small roles through the agency and eventually made it big in the acting world. This shows that the mailroom can be a place full of potential, not just for those whose submissions are received, but also for the workers there.