One reason is the competition for attention. So many brands are on social media, and users are bombarded with information. Brands struggle to stand out and tell their stories. For instance, on Facebook, there are millions of business pages, and it's tough for a brand to be seen.
Social media is full of noise. There are countless posts, ads, and user - generated content all vying for attention. Brands get lost in this chaos, and it becomes difficult to cut through and tell their unique stories. For example, on platforms like Instagram, a brand's post can easily be scrolled past among hundreds of others.
There was a case where a man shared his travel plans on social media. While he was away, some strangers moved into his apartment. Apparently, they had been monitoring his posts for a while, knew he'd be gone for weeks, and managed to get into his place through some not - very - secure means. It shows how dangerous it can be to overshare on social media.
Social media images can tell our stories by capturing moments that are significant to us. For example, a picture of a graduation day shows our achievement. The location, the people in the photo, and our expressions all contribute to the story.
Generally, it's not possible for someone to know for sure if you viewed their stories. However, some platforms might have features that give a rough idea, like showing who's interacted with the story in some way, but not specifically who viewed it.