One of the most common is over - optimizing anchor text. People stuff their anchor text with exact - match keywords, and search engines see this as unnatural. For instance, if every link to a page about 'best shoes' said 'best shoes' exactly, it can lead to a penalty.
One SEO horror story is when a company unknowingly hired an unethical SEO agency. The agency used black - hat techniques like keyword stuffing. As a result, the website got penalized by search engines. Their rankings dropped drastically, and they lost a significant amount of traffic.
One great strategy is to target long - tail keywords specific to horror short stories. For example, 'horror short stories for Halloween'. Another is to guest post on horror - focused blogs and include a link to your story. This gives you exposure to a targeted audience.
First, focus on keyword research. Find relevant horror - related keywords like 'terrifying short story', 'creepy horror tale'. Then, optimize your story's title, meta description and headings with these keywords. For example, if your story is about a haunted house, use 'Haunted House Horror Short Story' in the title. Also, build backlinks from horror - themed blogs or websites.
It depends. If you can create a really engaging and comprehensive single story, it can perform well for SEO. For example, a long - form, well - researched story on a trending topic can attract a lot of traffic. But if you have the resources to produce several stories, it's probably better. You can cover more topics, and each story can be optimized for different search terms, thus increasing your overall chances of getting found in search engines.
One funny SEO story is about a company that tried to rank for a very competitive keyword. They spent a fortune on optimizing their website, but in the end, they accidentally misspelled the keyword throughout their meta tags. Instead of getting frustrated, they embraced the misspelling and it actually became a sort of unique brand identifier, and they started getting traffic for that misspelled version too.
One possible success story could be about their ranking improvement. Maybe they managed to get on the first page of search results for key pest - related keywords. This would lead to more visibility and more customers.
HubSpot also has a great seo success story. They produce a large amount of high - quality content. Their content is not only educational but also optimized for search engines. They use a variety of seo techniques such as internal linking to improve the user experience and help search engines understand their site better. Their efforts have paid off as they are very visible in search results for many marketing - related keywords, which has contributed to their growth as a company.
There was a startup in London in the tech industry. They invested in SEO from the very beginning. Their team created high - quality, relevant content around London - based tech events, trends, and services. They also made sure their website was mobile - friendly. As a result, they managed to rank high on search engines for relevant keywords. This led to increased brand awareness in London and eventually expanded their business beyond the city. They got noticed by investors and partners, all thanks to their successful SEO strategy in London.
Good keyword research is a key element. For example, in many successful SEO stories, companies find the right keywords that their target audience is using. This helps them rank higher.