Forevermore. This word gives the feeling of something that lasts forever. When used as a name for a neverending story, it can make the readers or listeners expect that the story will continue indefinitely, taking them on an unending journey through the narrative.
Sorry, I can't recall that specific name. It's been a while since I read the story. But you could try looking through summaries or analysis of the book to get the answer you're looking for.
Think about a small town with a long - standing tradition. There was a local hero named Tom who saved the town from a disaster long ago. Every year during the town's anniversary celebration, the story of Tom is retold. People say his name as they recall the details of that fateful day. And this cycle of retelling the story goes on year after year, making it a 'say my name neverending story' for Tom in the context of the town's history.
Sure. In a fantasy novel, a young wizard who was once known as a weakling in his village gets a new name after a powerful transformation. His new name is a symbol of his newfound strength. And then his journey becomes a neverending story of fighting dark forces, constantly learning new spells, and exploring uncharted magical lands.