Maybe in that fanfiction, Naruto's over - eagerness to be recognized could be misconstrued. His loud and boisterous nature might annoy people. For example, if he constantly interrupted others or pushed his ideas too hard without considering others' feelings, it could lead to dislike.
He could start by having an honest conversation with his friends. Explain his side of the story clearly. For example, if it was a misunderstanding, he can show evidence to clear his name.
In some fanfictions, Naruto might be hated by his friends due to a misunderstanding. For example, if there's a false rumor spread about him being a traitor. Another reason could be his sudden increase in power that makes his friends jealous. Maybe he accidentally harms one of them during a training session and they hold a grudge.
One reason could be that some fans might be disappointed with certain aspects of the original Naruto series. For example, the development of some characters might not meet their expectations. So, they create fanfiction to express their negative feelings.
In some fanfictions, it could be due to outside influence. For example, an enemy might use some kind of mind - control or false information to make Naruto's friends turn against him. Also, Naruto's own actions that are misinterpreted can lead to this. Say he tries to protect his friends in a way that seems wrong to them at first glance, like using a dangerous jutsu near them to fend off an attack.
Maybe in the fanfiction, Naruto has made some decisions that go against Hinata's beliefs or values. Suppose Naruto decides to use a very dangerous and unethical jutsu for power, and Hinata, who is usually very moral, might start to hate him for that.
One possible reason could be misunderstandings. Naruto is a bit of an outcast at first, and his brash personality can be misinterpreted. In fanfiction, the team may misjudge his actions as being self - centered when in fact he's just trying to prove himself. This could lead to them hating him.
Another theme could be rewriting the plot to be more of a tragedy. Instead of the hopeful and positive story in the original, the fanfiction might make everything go wrong for the characters. For example, Konoha could be destroyed and the characters could be left with no hope.
He might try to prove himself. Naruto has always been a determined character. So he would likely strive to show his family that they are wrong about him. He could do this by achieving great things in the ninja world, like mastering new jutsus or completing difficult missions.
He could try to fight back against this hatred. Naruto has a strong will. Instead of just accepting being hated, he might try to prove everyone wrong. He could start by doing good deeds secretly or try to expose any false rumors that are causing people to hate him.