One aspect that makes 'first villaness otome novel' appealing is the character development. The villaness usually starts off with a bad reputation but then has to grow and change. Also, the relationships are interesting. Since she's not the typical good - girl heroine, her interactions with other characters, especially love interests, are full of drama and unexpected turns. For example, she might have to win over someone who initially hated her because of her villaness image. Another factor is the plot twists. As the villaness tries to rewrite her story, there are often many surprises along the way.
Some 'first villaness otome novel' examples are those that play with the trope of the female lead being the supposed 'bad guy' at first. For instance, there are novels where the villaness has to navigate through a world full of misunderstandings and false accusations. They often have elements of romance, self - discovery, and plot twists. One such example is a novel where the villaness has to change her fate by using her wits and charm, which makes for an engaging read.