One idea could be that the male reader is a chocolate connoisseur who gets invited to Willy Wonka's factory for a special tasting event. Along the way, they bond over their shared love for unique chocolate flavors.
Maybe the male reader is an artist and he's hired by Willy Wonka to design new packaging for his candies. As they work together, they start to see each other in a different light. The reader could introduce Willy to new art styles that inspire new candy concepts.