One key element is Elon Musk's vision. His determination to make electric cars popular was crucial. Another is the focus on high - tech battery technology.
According to Business Insider, the key elements in Tesla's origin story are multiple. Firstly, it was Elon Musk's far - reaching vision of a world dominated by electric vehicles for environmental and efficiency reasons. Secondly, the company's early commitment to building a brand around high - performance and luxury electric cars. This not only helped in creating a unique identity but also in attracting investors. Thirdly, the continuous pursuit of better battery technology. Tesla recognized early on that battery performance was the cornerstone of electric vehicle success. They dedicated resources to improving battery range, charging speed, and lifespan. This enabled them to gradually expand their market share and gain a reputation as a pioneer in the electric vehicle industry.
The key elements include Elon Musk's leadership and his long - term vision for sustainable transportation. Also, the initial focus on luxury electric vehicles to attract early adopters. Plus, the investment in research and development of battery technology which was essential for the viability of electric cars.