How can we use the idea of 'wired for story' in marketing?

One way is to make the story relatable. For example, if you're selling a fitness product, tell a story about someone who transformed their life through fitness. It grabs the audience's attention and makes them more likely to engage with your product.

For feed marketing, post high - quality, relevant content regularly. Use eye - catching images and engaging captions. Since the feed is a continuous stream, consistency is key. For stories, create a sense of urgency as they are short - lived. Use polls, quizzes, or exclusive offers in stories. For example, a brand can post a product photo in the feed with detailed info, and in the story, they can have a limited - time discount code.

Yes, it can. FV story can be a great marketing tool. It can help a business reach a wider audience, especially if the story has an interesting narrative. For example, a business can create a series of FV stories that showcase its products' features in an engaging way.

Brands can use stories to connect with their audience on an emotional level. By sharing relatable and engaging tales, they make the brand more human and memorable.

The big idea in a story can often be found by looking at the main character's journey or transformation. For example, in 'The Little Prince', the big idea is about the importance of seeing beyond the surface and understanding the true nature of things. The prince's travels and his interactions with different characters on various planets all lead to this overarching concept.

Companies can also spin success stories around their corporate social responsibility initiatives. If they are involved in environmental conservation or community development projects, they can tell these stories. For example, a clothing brand that uses sustainable materials can share the story of how they are reducing their carbon footprint and contributing to a cleaner environment. They can collaborate with influencers or bloggers who are interested in such causes to further spread the word. This makes the company look not only successful in business terms but also as a positive force in society, which can attract more customers who are conscious about such values.

To live by 'life is short story', first, we need to be more decisive. Since life is short, we don't have time to waste on indecision. Second, we should seek new experiences constantly. A short story is often full of interesting events, and so should our lives. Also, we should be more present in the moment. In a short story, every moment is important, and the same goes for life.

Sure they can. Stories help brands connect with their audience on a more emotional level and make their message more memorable.

One way is to arrange the photos in a sequence that follows the narrative arc. For example, start with an establishing shot to set the scene, like a photo of a small town in the morning. Then, show the main character or event through subsequent photos, such as a person walking down the street. Finally, end with a conclusive photo, maybe the person arriving at their destination. Another method is to add captions to the photos that explain what's happening and how it relates to the overall story. You can also use the composition and color of the photos to convey mood. For instance, a photo with warm colors might represent a happy moment in the story, while a cool - toned photo could signify a more somber or mysterious part.

Images can tell a story by using color. A story about a spooky night might be told with dark, muted colors like black, grey, and deep purple in the images. In contrast, a happy story could be shown with bright colors such as yellow, pink, and light blue. For instance, an image of a sunset with warm oranges and reds can tell the story of a beautiful end to a day.