Tell Tale Games' stories are more character - driven. Their focus is often on the relationships between characters and how the player's choices affect those relationships. Other developers might focus more on action or exploration.
The stories in Tell Tale Games are often episodic, which is different. This allows for a more serialized, TV - like storytelling experience. Each episode builds on the last, and the choices carry over. In contrast, many other games have a more linear, one - time story. Also, Tell Tale Games often has a more mature and complex narrative, dealing with moral dilemmas and complex emotions that are not as common in some other developers' games.