The pacing is great. He doesn't rush the scares. He slowly builds up the tension. First, he might introduce a small, odd occurrence, and then gradually more and more strange things happen until it reaches a terrifying climax. This keeps the viewers or readers on the edge of their seats.
He uses vivid descriptions. For example, when he describes a spooky place, you can almost see it in your mind. He might say things like 'the walls were damp and covered in a strange moss that seemed to move on its own' which really sets the scene.
The characters are relatable. Even in the scariest of situations, you can understand their fear and reactions. For example, when a character is trapped in a haunted place, their panic and attempts to escape are very real - feeling. This makes the stories more engaging as we can put ourselves in their shoes. Also, the unexpected twists in the stories keep you on the edge of your seat. Just when you think you know what's going to happen, something completely different occurs.
There's also a story about a cursed object. This object seems normal at first, but then strange things start happening to the people who come into contact with it. It spreads bad luck and fear among those around it. Coryxkenshin does a great job of building up the suspense in this story.
Laurenzside makes the stories engaging by using a lot of suspense. For example, they might show a Sims character about to enter a dark and mysterious room, and then cut to another scene for a moment, making the viewer wonder what's going to happen when the character finally goes in.
They use vivid descriptions. For example, when describing a spooky setting like a dark forest, they'll talk about the gnarled trees that seem to reach out with their twisted branches. It makes you feel like you're there.
His voice. Corpse Husband has a really unique and deep voice that adds to the spooky atmosphere of the stories.
She uses great visuals. The way she draws the characters and the spooky settings grabs the viewer's attention right away.
Use different voices for different characters. It makes the story more vivid.
His use of vivid language. He can paint a picture in your mind with his words. For instance, when he describes the events in 'Alice's Restaurant', you can almost see the old church and the people gathering there.
The use of vivid descriptions in Horrible Histories Scary Stories helps a lot. For instance, when it tells about a battle, it might describe the gory details or the fear in the soldiers' eyes. And the spooky tales related to historical events, like a haunted battlefield, make it easier to remember the history. Also, the unique way of presenting the stories, not in a typical boring textbook style, but more like a campfire story, grabs the reader's attention.