It might be due to the way their goals are presented in fanfiction. Naruto is often about protecting his village and friends. If Artemis's goals in the fanfic are in conflict with Naruto's, like if she's more focused on her own self - interest in the story, Naruto would hate her.
One reason could be that he was treated unfairly by other shinobi. If he was constantly looked down upon or discriminated against by his fellow shinobi, it might make him develop a hatred for them.
One possible reason is that Naruto is so focused on his ninja training and his goals in the shinobi world that he views Christmas as a distraction. He might think it takes people's attention away from more important things like self - improvement and protecting the village.
It's possible that the writer of the fanfiction has given Akeno a backstory or personality trait that directly clashes with Naruto's. Maybe she is extremely arrogant and Naruto, who is humble and believes in everyone's potential, would find that detestable.
One possible reason could be differences in their divine natures. Percy is a son of Poseidon, a god associated with the sea and a more fluid, emotional element. Artemis is a virgin goddess of the hunt, very strict and unyielding in her ways. This contrast in their essences might lead to clashes and Percy's dislike.
The cultural differences between Naruto's world and Rias's world could play a part. Naruto's world has a strong sense of community and loyalty within the ninja clans. Rias's world of devils has a more hierarchical and self - serving structure. These differences could cause Naruto to have a negative view of her in fanfiction.
One reason could be a conflict of interests. If they are competing for the same thing, like a magical artifact or a position in a magical society, and Susan uses underhanded tactics, Harry would hate her.
One reason could be competition. If Chloe is presented as a rival in the fanfiction, Ash might hate her for trying to outdo him in Pokemon battles or other aspects. For instance, if she constantly shows off her skills or Pokemon, it can make Ash feel annoyed.
One reason could be that he doesn't like how some fanfiction writers misinterpret his character. They might make him act in ways that are completely out of character in relation to Renesmee. He has a certain image of himself and his relationship with her, and fanfiction can mess that up.
Perhaps Percy hates it because it creates a lot of plot holes and inconsistencies in the world he knows. If there's a son of Artemis in fanfiction, it might mess up the way the gods' relationships and powers work in the original story.
It could be that Naruto has a different view of leadership than Sarutobi. Naruto might see Sarutobi's leadership as being too passive or too focused on maintaining the status quo. He, with his more energetic and revolutionary ideas, may resent Sarutobi for not being more progressive in making the village a better place for everyone, including himself.