Some fans might be attracted precisely because there's no overarching story shoved in their faces. They can focus on the pure gameplay and create their own interpretations. It gives them more freedom in how they experience the game.
Well, it has divided the fan base a bit. There are those who love the idea of a story - less game, where they can just focus on the combat and exploration. They enjoy uncovering the lore bit by bit on their own. But on the other hand, some fans might have expected more of a story and been disappointed. However, overall, it has created a unique and dedicated fan base that values the game's unique approach.
The lack of a story in Dark Souls has had a profound impact on its fan base. For the more hardcore gamers, it has been a plus. They relish the opportunity to explore the game world without the constraints of a linear story. They can take their time, figure out the mechanics, and engage in the challenging combat at their own pace. They often form communities to discuss the game's lore, which is not spoon - fed but rather discovered through exploration. Meanwhile, casual gamers who are more story - oriented might be put off. But the ones who stay often become very passionate about the game, seeing it as a unique and different gaming experience compared to more story - heavy titles.