In the Chipotle origin story, Steve Ells is the central figure. His experience with Mexican food in different places gave him the idea. The emphasis on fresh ingredients like fresh - cut vegetables, quality meats, and freshly made salsas was a major element. Also, the fact that he started in Denver and then gradually expanded, first in the US and then globally, is an important aspect of how Chipotle came to be.
One key element is Steve Ells' vision in 1993. He wanted to provide a new type of fast - food that was centered around high - quality Mexican food. Another important part was his choice of location in Denver. And of course, the decision to use fresh, locally - sourced produce and meats which became a hallmark of Chipotle.
The founder Steve Ells is a key element. His inspiration from San Francisco's taquerias led to the creation of Chipotle. Also, the use of fresh ingredients from the start was crucial. It set Chipotle apart from competitors.