The original Starbucks logo design was based on an old Norse woodcut. They were looking for a symbol that could represent the brand's allure. The twin - tailed mermaid or siren from the woodcut was chosen. Coffee was often associated with sea trade back then. So, having a nautical - themed symbol like the mermaid made sense. It was also about creating a sense of mystery and attraction, much like how a siren is an alluring figure in mythology. This design was meant to make Starbucks stand out and draw in coffee lovers.
The design of the original Starbucks logo came from a 16th - century Norse woodcut. They saw the image of a twin - tailed mermaid (siren) in it and thought it would be a great symbol for their brand. It had a nautical and mysterious vibe that fit well with the coffee - trading heritage and the idea of luring customers in, just like a siren lures sailors.