If there was such a case where Cohen at BuzzFeed was directed to lie in an original story, it might be related to various factors. It could be due to a political agenda, or perhaps some internal conflict within the organization. For example, if there were certain interests that wanted a particular narrative to be pushed, they might have pressured Cohen to lie. This would not only be unethical but also a violation of journalistic principles. Journalists are supposed to report the truth, and if this happened, it would be a serious blow to BuzzFeed's credibility.
Sorry, I don't have enough details about this. It could be a complex situation involving ethical and editorial issues at BuzzFeed.