In the Marlboro Man story, the Marlboro Man was a fictional character brought to life by various models. These models were styled as cowboys. They had to have a certain rugged charm and an air of masculinity. They were shown in Marlboro ads doing cowboy - like things such as riding horses, herding cattle, or just standing in a western landscape. This character was crucial for Marlboro's marketing as it attracted male consumers who wanted to be associated with the qualities that the Marlboro Man seemed to represent.
The Marlboro Man was a series of models who played the role of a cowboy in Marlboro's advertising. They were carefully chosen for their looks that could convey the tough, independent cowboy image. These men became the face of Marlboro, and people associated them with the brand. Their images were used to promote Marlboro cigarettes across the United States and eventually around the world.
The Marlboro Man was typically a model or actor who was made to look like a cowboy. He represented the ideal Marlboro smoker - masculine and associated with the outdoors.